Capital investments are vital for any business to keep it growing and operating smoothly. But with interest rates on the rise, the cost of financing could feel quite daunting. How do you continue to grow and expand your business without being bogged down by the costs of new equipment and capital investments?

When you’re making a capital investment in your business. Any way you look at it. You are going to pay a finance cost. And what I mean by that is, if you finance, you’re going to pay interest to the bank or the credit company for the privilege of using their money. But if you pay cash, you are giving up interest that you could have earned on your money. So the question becomes, how can you make that capital investment in your business and still maintain control of your cash?

We always say it’s not what you buy, it’s how you pay for it that really matters. And how could you make your cash flow and your capital as efficient as possible within your business?

When you look at things through the lens of maintaining control of as much cash flow as possible, being as efficient as possible with your cash, now that decisions become much, much more clear. Now what happens is, instead of financing through conventional methods directly with a bank or a credit company, or instead of paying cash, if you maintain a pool of money that you own and control, and you borrow against that money. You fit the amortization schedule to meet your cash flow needs, ultimately it puts you in more and more control of your money while also making that capital investment.

And what we use for our clients is showing them how to use specially designed whole life insurance policies designed for cash accumulation to help finance the purchases within their business. And the reason why we use the specially designed whole life insurance policies is because the clients have complete liquidity use and control over their capital, every step along the way.

With these policies, there’s a loan provision so they have access to the capital on their terms. They could sign a form. It doesn’t hit their credit score and they get to determine the payback schedule of that policy loan. So they’re able to take money from the insurance company and invest it in their business with no questions asked.

So if the lens you’re looking through to make your decision on how to make this purchase is to be in control. You get the purchase, you’re in control of the terms and conditions, and your money is always earning uninterrupted compound interest. That is the same lens that we utilize to help our clients make their money much, much more efficient.

If you’re a business owner and you’re looking to get started with the whole life insurance policy designed for cash accumulation to take your business to the next level, visit our website at and feel free to schedule your free strategy session today. We’d be happy to chat with you.

And remember, it’s not how much money you make. It’s how much money you keep that really matters.