“That car that we pay $20,000 for, is really costing us about $150,000.”
For the past 35 years, I’ve learned that there are only five ways that you could accumulate wealth in America. Number one, you can be born into it. Number two, you could marry into it. Number three, you can purchase a business and have your employees create wealth for you. Number four, you can purchase real estate and have your tenants create wealth for you. Or number five, you can focus on saving more of your money.
Notice, nowhere in there did we say you need to earn a higher rate of return on your money to become wealthy. You see, traditional financial planning focuses on rate of return. Oftentimes people go from one advisor to the next advisor, all with the promise of a rate of return that’s better than the last. We believe that there’s more opportunity in making your money more efficient than there is in picking the winners.
For every dollar that goes through our hands, we could only make two choices with it. We can either save it or spend it. Saved dollars will grow over time, spent dollars are gone forever. Now the potential future value of spent dollars is called opportunity cost. We will never see the money that we don’t earn after we spend our money, but let’s take a look at an example to see just what an impact opportunity costs can have on our money.
Today we’re going to look at buying your first car. You graduate college and you get your first job. Now you want to buy a car. Let’s say it’s a $20,000 car. That $20,000 could have earned 5%. We’re going to look at this over the next 40 years. Well, focusing on opportunity costs, we think the car cost is $20,000. Nothing could be further from the truth. The fact of the matter is that car costs us $20,000 plus what we could have earned on our money for 40 years, that’s an additional $127,168. That car that we pay $20,000 for is really costing us about $150,000. That is opportunity cost.
Keep in mind. This is only looking at the cost of one car. The average person is going to purchase 12 cars over their lifetime. The point is, it’s not what you buy, it’s how you pay for it. Making your money as efficient as possible and losing as little opportunity cost as possible is what will make you financially free. There’s no certainty in trying to risk your way to financial independence.
“It’s really the best of both worlds when you’re a wealth creator.”
Albert Einstein once referred to compound interest as the eighth wonder of the world.Here’s the problem. Most people are so focused on not paying interest that their eye is completely taken off the ball. They completely ignore the concept of continually earning interest on their money. But there’s one foundational principle that we need to come to grips with and that is, we finance everything we buy. What does that mean? It means this, you’re either going to finance and pay interest to a bank or somebody else for the privilege of using their money or we’re going to pay cash and therefore give up interest that we could have earned, had we not paid cash.
That’s the secret. We either pay up or give up. If you’re looking to realize true financial freedom for yourself, keep this in mind. It’s not what you buy, but it’s how you pay for it that really matters. You know, most people think there’s two ways to pay for something. Either finance or pay cash. Well, there’s actually three ways. So let’s take a look at them. If you finance your debtor, you’re working to spend, you have no savings. You earn no interest and you pay interest. Most people recognize or realize that that’s a bad thing. Maybe they were taught by their parents that if you didn’t have enough money to pay cash, you didn’t need the item. Or they saw their parents struggle to get out of debt. Either way, they move to paying cash. So they save, they avoid paying interest, but they earn no interest. And then they pay cash.
There’s actually a third way, the wealth creator. This is where true financial freedom is really located. You save, you’re using other people’s money to maximize the efficiency of your money. You’re putting leverage to work for you. You save, you continuously earn compound interest. Then, when it’s time to buy something, you collateralize the purchase. Notice the key here in all three areas and all three methods. You still get the purchase.
It’s really the best of both worlds when you’re a wealth creator. Let’s take a look at what that looks like. Let’s say you finally graduated college and you have your first real job. Everyone at work has new cars and you finally have the income to qualify for a loan. So what do you do?You buy a car, you go to the dealer, you get a loan. 30 days later, you get a coupon booklet. What you did is, you bought a car and now you have payments. So you dug a hole and you filled it up. Five years later, you got a five-year-old car. You don’t have a payment, time to buy another car. You just keep digging a hole and fill it back up. But notice over time, you never get above the financial line of zero. So what’s the alternative? Well, the alternative is to pay cash. Paying cash takes tremendous discipline because in order to pay cash, you have to save first. So you delay the gratification of a new car until you have enough money to pay cash. Then when it’s time to pay cash, you drain down the tank, you spend your savings and then you got to start over.
Here’s the problem with paying cash. You still have payments because if you want to pay cash for the next car, you have to begin saving the day you bought the car. Then when you have enough money saved for another new car, five years later, then you drain down the tank. Again, notice over time, you don’t get too far above the financial line of zero. In fact, you’re not much better off than the spender. The only difference is, you lost interest along the way.
The way that we teach our clients is to become the wealth creator. When you’re a wealth creator, you’re saving. Your money is continuously earning compound interest, but then when it’s time to buy something, you collateralize your purchase. What does that mean? You’re using your savings as security against the loan. You’re pledging it as collateral and you still have a payment, but understand, if you finance, you have a payment. If you pay cash, you have a payment. If you’re the wealth creator, your money never stops earning compound interest. That’s the key to true financial freedom.
It’s like your money is literally in two places at one time because you’re able to make the purchase. You also are still able to earn interest on your savings because you’re never actually touching it. You’re using other people’s money. There are two main variables to compound interest, money and time. Every single time we drain the tank, we’re saying, “don’t worry, I could replenish that cash later.” What we often forget is that, time is a variable that we will never get back.
Let’s take a look at an example. Let’s say you’re saving $5,000 per year. You’re earning 5% interest on that money. We’re going to look at this over a 30 year period. We’re going to drain the tank down four times by paying cash and we’re going to refill it every five years. So here’s what happens. We go and we buy a car. Now had we not drain down the tank, our money could have continuously earn compound interest for us. And at the end we would have $353,804. But because we decided to pay cash, and we did this four times. And then we finally realized it wasn’t the amount of income that we were earning that was holding us back. It was how we were using our money that was holding us back. We started to continuously earn compound interest on our money. Notice we only have $71,034. That’s a difference of $282,770. Keep in mind, this person figured it out. After 20 years, most people never figure it out.
Here’s the problem with traditional financial planning. They completely ignore time. They’re so focused on earning a higher rate of return that they completely ignored the two factors of compound interest, time and money. Most people come to us thinking if only I could earn a higher rate of return, I could finally be financially free, but that’s not necessarily the case.
Let’s say you could earn 7% on your money. If you go through this same pattern of delaying compounding interest, now you’re out $431,000. That’s still a big number but let’s take a look at what happens. If you could earn 3% on your money, that’s a big number. Keep in mind, we made six purchases over a 30 year period of $30,000. That’s $180,000. You’re losing just as much if you caught onto this 20 years down the road in lost opportunity.
You see, it’s not what you buy, it’s how you pay for it that really matters. What is most important is to never jump off the compound interest curve. The key is to get on the compound interest curve as soon as possible and never jump off. That includes market losses. Although, financial advisors could promise a high rate of return, every time you experience a market loss, you’re jumping off the compound interest curve. We could see here just how detrimental that could be to your financial wealth.
“Our mission as a company is to show people how to regain control of their money.”
The problem with getting in the debt cycle is that once you take on that first debt, it becomes difficult to save your income. In the case of an emergency, you’re forced to take on more debt and tie up even more of your income and make it even harder to save. In his bestselling book “Rich dad, poor dad,” Robert Kiyosaki’s foundational principle is to pay yourself first. But if you’re working that hard to pay off your debt, how in the world are you going to be able to pay yourself first?
So here are some of the problems with consumer debt. First, it places an obligation on your future earnings. You lose the capital to purchases and the financing costs forever. As in, you’re giving up opportunity costs. When you make these purchases, you become a debtor to the creditor. Most importantly, you’re losing control.
Our mission as a company is to show people how to regain control of their money. With this simple concept, showing them how to regain control of the financing function in their lives. We could make significant progress in showing you how to regain control of not only your money, but your financial future.
If there’s only one thing you take out of this video, please let it be that “ It’s not what you buy, It’s how you pay for it that really matters.”Because let’s face it,every purchase we make is financed. You could either be a debtor, a saver, or wealth creator. Let’s go over the differences.
This is what a debtor looks like. They have no money. So when they have to buy something, they have to finance it. They have no choice. They dig a hole and then they fill it up and then they dig another hole and they fill that up too. But notice, they never get above the financial line of zero.So what a lot of people do, is they save money in order to spend. They save, save, save, and then when it’s time to buy something, wipe out their savings in order to make the purchase. They keep doing this again and again. Over time they don’t stay above the financial line of zero.
Then there’s the wealth creator. This is what we help our clients to become. They save as a matter of course. Then, when it’s time to make a purchase, they borrow against their money. They use other people’s money to make their money more efficient, but notice they never interrupt the compounding of interest on their money. Their money is always working for them and they are no longer working for money. That’s the power of becoming a wealth creator and that’s the power of controlling the finance function in your life.
“We just want to make people sleep better at night so that when they wake up in the morning, they can take a breath knowing that they’re going to be okay.”
Brian Peters:
Hi, my name is Brian Peters and I’m the CEO of Brian Peters consulting. I work with the top advisors around the world in all countries. Today I have the privilege and the pleasure of chatting with Tim Yurek of Tier 1 Capital in Pennsylvania. Now, Tim is a 35-year veteran in this industry and is really at the top of his game. We’re going to learn some great secrets and insights into financial services and the world today by speaking with Tim. So Tim, great to have you on. Thank you very much for joining and welcome.
Tim Yurek:
Well thank you, Brian. I appreciate the opportunity to chat with you.
Brian Peters:
I’m going to be asking you a number of questions. Some, that people have actually written in because they knew that we’d be speaking. So I’m going to start with question one, Tim. There’s so many different types of advisors. You’ve got advisor firms, investment firms, you got banks, you’ve got credit unions. You’ve got all sorts of types of advisors. So let me ask what makes you so unique or different?
Tim Yurek:
Well, you know, Brian, that’s a good question. What I found is, when you encounter a financial advisor, when you meet with them for the first time, they ask to see everything you have, and then the conversation usually goes somewhere to this point. “Well, everything you have needs improvement and my stuff is the best.” That’s because they’re focused on the product. What makes me different is when we sit down, we’re going to talk about how you’re using your money. We’re going to look for inefficiencies in how you’re using your money. To give you an analogy, let’s say you want to get better at golf, this is how the other guys would approach it. “Show me your golf clubs, your golf clubs stink. Come to my pro shop. I’ll sell you a new set of golf clubs.” My analogy is, “Hey, Brian, I don’t know if you need clubs, but I know the best way to improve your swing in golf is to take a look at the swing. So let’s go down to the range, take a look at how you can swing the club and then we can maybe make some recommendations.” What we do is we look for any inefficiencies in how you’re using your money and then make recommendations on how you can improve yourself financially.
Brian Peters:
Wow. That sounds much different than everybody else. So, what can you really help your clients achieve?
Tim Yurek:
Well, Brian, first and foremost, what we help our clients to achieve is having access to their money. That is the center of our planning because when you don’t have access to money, you have stress, you have frustration, you have anxiety, you can’t take advantage of opportunities. If a financial or a health emergency occurs, you don’t have access to money. That creates more stress and anxiety. Additionally, people come to us looking for confidence. You know, they’re rich on paper. They have a lot of money going through their hands, but they feel like failures because they don’t have access to their money. Our process shows them how to create greater access to their money. What they don’t realize is they have it within their power to achieve the freedom and the confidence that they want. They just don’t know how to do it.
Brian Peters:
That sounds great. That sounds like a real problem solver. So Tim, tell me, how did you come up with this process?
Tim Yurek:
Well, you know, Brian, I realized that following conventional financial wisdom doesn’t work for the client, it works for the financial institution. It works for the financial advisor, but it leaves your money inaccessible when you need it most. So I realized something had to change.
Brian Peters:
So, the change was, instead of taking on more things, the change was to use what they were currently using more efficiently. Is that right?
Tim Yurek:
Yeah, exactly. So, all we do is help people to analyze what they’re doing with their money and then determine whether or not it’s leaving their money accessible or inaccessible. Then if their money was inaccessible, we looked at a different way of doing things. So that their money can be accessible to them. Now, the financial institutions don’t like that, but it’s better for the client.
Brian Peters:
Now I’m going to ask you the $64,000 question. Why did you even bother trying to come up with this process? Why do it like this?
Tim Yurek:
I mentioned earlier that our clients come to us frustrated, stuck financially, and full of anxiety. Well, back in 1993, I was in the same spot. I was making good income. I was following conventional wisdom to the book and I didn’t have any access to money. I was stuck financially, and I was frustrated. I thought it was my fault because I wasn’t making enough money. The problem wasn’t that I wasn’t making enough money. How I was using my money was the problem.
Brian Peters:
Oh, that makes total sense. Do you think that today it’s mostly in America, or do you think that a lot of people are in that similar situation?
Tim Yurek:
Brian, it’s amazing. Every day we see people who are in the same boat. I just met with a client out in California. We did a virtual meeting and they were in the same boat. The husband said, “I’m making more money now than I’ve ever dreamed and yet I can’t pay my bills on a monthly basis. What’s going on, what’s wrong?” See that’s where people come to us. They don’t have confidence because they think it’s their fault. It’s not their fault, to a degree. It is because they’re following conventional wisdom, but they think they’re doing everything right by the book. They are, but it’s not in their best interest. That’s why they’re stuck, frustrated and full of anxiety.
Brian Peters:
I can tell you’re really passionate about fixing that for people too. That’s great, Tim, it’s all sort of sounding so simple and obvious and straightforward. So if that’s the case, why isn’t everyone doing it?
Tim Yurek:
You know, Brian that’s a great question. You know, the American actor Will Rogers has a quote. He says “The problem in America, isn’t what people don’t know. The problem in America is what they think they know that just ain’t so.” You know, what I found is when I meet with clients, they’re doing the best they can with the money they have, based on the information that they have. The problem is they don’t have all the information. So, one of the questions I ask my clients when I first meet them is, “What if what you thought to be true about finances turned out not to be true, when would you want to know?” They all say immediately. So, the problem is they don’t have all the information.
I met with a client and his wife the other day, he’s a business owner. He said to me during the meeting, why isn’t everybody doing this? I said, well, they haven’t met me yet. So we put this plan together for them and I just got a text the other day and he said, “Hey, we’re going to move forward with that plan and I just want you to know, last night was the best night’s sleep I’ve had in months.” That just gives me such pleasure to see that I’m making an impact for people on a daily basis.
Brian Peters:
Wow. That’s fantastic. That must’ve made you feel really, really great. That’s great.
Tim Yurek:
Absolutely.
Brian Peters:
So Tim, I can tell you’re really passionate about what you do. So when you wake up in the morning, what’s your mission statement?
Tim Yurek:
Well, Brian, it’s real simple. We just want to make people sleep better at night so that when they wake up in the morning, they can take a breath knowing that they’re going to be okay. They don’t have the stress of thinking that they’re living pay to pay or week to week. They don’t have the pressure of having to make a sale. We help our clients sleep better and we give them that confidence.
Brian Peters:
Great, fantastic. So Tim, I can tell you’re really passionate about what you do and you really do like helping people. Now, the world’s in a bit of a tough place at the moment for business people and everyday families. So I understand that you’ve got a special offer for any business owners who would like to chat with you over the next 30 days. Would you share that with us?
Tim Yurek:
Brian we’re going to offer a free, no cost, no obligation cashflow analysis for business owners to see if we can help them to free up some cashflow coming out of this pandemic. Additionally, for families, we’ll offer a free 30-minute phone conversation to answer any questions that they might have about their finances.
Brian Peters:
Great. So, anybody who’s really interested in a no obligation free 30-minute chat, just get in touch with Tim, and he’ll be more than happy to help you. So, Tim, it’s been really great chatting with you and great learning all about what you do. We wish you very well and continued success.
Tim Yurek:
Thanks, Brian. I appreciate it. Thanks for your time. You’re very welcome
What makes us so passionate about helping our clients become financially independent?
With over 35 years of experience in the financial services industry, we have seen how following conventional wisdom can lead you astray. What makes us so passionate about helping our clients become financially independent? Growing up in a family that lived paycheck to paycheck really changed Tim’s perspective on life. After following some great advice from Don Blanton and Nelson Nash, Tim realized, maintaining the efficiency of your money and maintaining the liquidity use and control of your money, will let you have financial freedom. It is our goal now to help as many people as we can, become financially independent.
“It’s become our mission to help our clients become financially independent by using these concepts so that they could release the financial stress and pressure and maintain or attain financial engines”
At tier one capital, our mission is to help our clients become financially free. We believe that you should be in control of your money, not the banks, not the financial institutions, and certainly not the government. Today we’re going to tell you a little bit about why we’re so passionate about helping our clients to become financially independent and why liquidity use, and control of your money is the key to becoming financially independent.
A lot of times when we meet with clients, they say, this is so simple and so different, how did you guys come up with this process? Let me tell you a little bit about my journey over the past 35 years in the financial services industry and in order to do so, I want to take you back to my childhood. Growing up in Wyoming, Pennsylvania in a blue-collar family, my dad worked in the coal mines and Thursday night was pay day. On Thursday nights my mom would get my dad’s pay, go to the grocery store and cash the check to pay bills for the next day. Sometimes, however, my dad would come home on a Thursday night and he didn’t have his pay.
So now let’s fast forward to the Christmas of 1993, sitting around my parents kitchen table with my family, reminiscing about the good old days. It certainly came up about the few times where my dad would come home without his pay. It was those times when my mom would load my brother, sister, and I into the car and sit in front of my dad’s boss’s house waiting for him to come home, to get my dad’s pay. Now, as a kid, I had no idea why we were there. I asked my mom, what were we doing there? She said, waiting for dad’s pay. I asked, why didn’t you just wait until the next day? She replied, we lived pay to pay, we needed that money to pay bills. It was at that point that I realized that I was living pay to pay, despite the fact that I was making 10 times what my dad had ever made, despite the fact that I had no dependence. I had a 15-year mortgage, and I was maxing out my 401k.
Yes, embarrassingly, I had credit cards and there were even times when I had to go to my dad and borrow money to pay my mortgage. Why? Because I didn’t have any access to money. It was at that point that I realized that I was living pay to pay, despite the fact that I was making good money and I was following conventional wisdom by the book. I knew at that point that things had to change. It became, from that point forward, my mission to find ways to help people to become financially independent. I was able to figure some things out on own and then in 1995, I was introduced to a guy by the name of Don Blanton, who developed a whole financial planning system around making your money more efficient.
With this system, we’re able to identify where our clients are giving up control of their money, unknowingly and unnecessarily. We look at the five areas of wealth transfer; taxes, mortgages, how you fund your retirement plan, how you fund college tuition for your children and how you make major capital purchases. It was Don’s system that proved that the process of how you use your money is way more important than where your money is. Then in July of 1997, I met a gentleman by the name of Nelson Nash. Nelson taught me that the importance of having access to capital when opportunities come about. Being in a position to take advantage of opportunities only comes to those people who have access to their money. Nelson taught me the importance of being in control of the financing function in your life.
Think about conventional wisdom. It tells us to max out our 401k’s and put extra on our mortgage. But by doing those things, it only makes you look financially free on paper. You don’t actually have access to that capital. When opportunities or emergencies arise, our clients come to us, they look good on paper, they’re making great income, but they’re financially stuck because they don’t have access to capital when they need it most.
It’s in the combination of maximizing the efficiency of your money and maintaining the liquidity use, and control of your money so you have control of your cashflow. You have access when you really need it. Then financial freedom can emerge. It’s become our mission to help our clients become financially independent by using these concepts so that they could release the financial stress and pressure and maintain or attain financial engines.
