As a business owner, so much focus is put on building your business. How could you get that business up and running, generating profits for you and your family? Well, because of that, 90% of a business owner’s wealth is actually tied up within their business. But you can’t necessarily spend that money. It’s tied up in inventory and equipment and paying expenses. Today we’re going to talk about the importance of building wealth outside of the business so that you could both benefit your family and your business to experience the financial freedom that comes with actually being a business owner.
So much advice that’s given to business owners is actually putting them out of control of their cash flow. When it comes to cash flow, it’s important to make sure you’re in control of it because that’s how you’re able to build a pool of cash that you’re able to access because with access to cash flow comes the feeling of financial freedom which so many business owners are after.
You know, and 83% of business owners basically feel the stress from running the business is more than the freedom that they wanted when they went into business. Well, money problems are a big issue, especially when it comes to sleep at night, right? If you’re not able to pay your bills, you’re not sleeping. You’re trying to come up with a solution as to how you could get by and how you could continue to move forward with this huge burden on your shoulders.
So imagine having a business that’s worth a million dollars and further imagine having a million dollars of capital outside the business. That gives you so many advantages going forward. And they’re two separate things. It’s the same value, but having the million dollars value on your business, it’s being rich on paper. It’s being able to say, “Okay, I’m a millionaire. My business is worth this amount.” But it doesn’t feel like it, right? Because you can’t put your hands on any of it because it’s tied up in so many things. Whether it’s inventory, whether it’s expenses, whether it’s equipment, all of those things, they’re valuable, but only if you liquidate. And the problem is if you liquidate, you don’t have the business.
Well, kind of. Yeah. So now if you don’t have the business, you don’t have the income or the revenue that’s generated from the business. And that creates a big problem. But again, putting yourself in a position where you have access to capital outside the business that’s equal or greater than the value of the business. Now, that’s where the rubber meets the road.
But here’s the problem. Everybody says, “Well, I don’t have enough money to do that.” Right? The cash flow that you’re earning within the business is enough to keep the business going. Not much more. Right? Otherwise, you wouldn’t be in this position. But the reality is you do have the wherewithal to be able to create that second pile of money.
So, we said this in a blogpost. You want to view your business as a firecracker hut. Everything in that business you want protected so that it doesn’t explode. But you also want to create a second firecracker hut that’s completely liquid. So that if the business does explode, your retirement, your standard of living, your ability to get to retirement is not predicated on selling that firecracker hut that just exploded.
Exactly. So when it comes to positioning yourself, it’s real simple. The first step is to change your mindset. Change your mindset from getting out of debt as soon as possible or investing all of your profits back into the business or doing other things that really aren’t putting you in control of that money and instead redirecting that money to an area where you own and control. You still have the same net worth, right? You still have the same assets. You still have the same cash flow, but the difference is you now have access to a pool of cash. And that’s where that financial security and freedom comes from.
And we put this in practice and we’ve been putting this in practice for years for our clients. Recently, we had one of our clients who had been with us for about 30 years. He decided to retire. And it was probably a little premature, but what gave him the ability to pull the trigger and decide to retire was the fact that he was sitting on several million dollars of liquid capital that he had built up over the years with our advice. And because of that, he didn’t have to get the best offer on his business.
Now, here’s the irony. Because he had that money, he always turned away people who were trying to buy his business at a huge discount because they felt and thought he might want to get out of business. The reality was he wasn’t under any duress to sell the business. But all of a sudden, one day, somebody gave him an offer literally that he couldn’t refuse. And because he was in such a great financial position outside of the business, he was able to wait around to get the absolute best offer. Now, it doesn’t always happen that way, but it does happen when you have access to capital.
And this is what we talk about all the time. People who have access to money have access to opportunities. If you don’t have access to cash, the opportunities may pass you by. Or in this case, he would have taken a lesser opportunity because he would have been desperate for cash because the only money that he had or the only wealth that he had would have been tied up within the business.
Exactly. So now because he had that second firecracker hut, all of a sudden he didn’t have to take those lowball offers. And lo and behold, somebody came by with again an offer that knocked his socks off. And they pulled the trigger and the next thing you know, he’s living in retirement.
So, when it comes to building that wealth outside of your business while still running your business, it can feel challenging, especially when 61% of business owners are feeling chronic or cyclical cash flow issues. But what it comes down to is changing those daily disciplines of how you are using your money to get that money back inside of your control. You’re able to regain control of that finance function. You’re able to regain control of that cash flow and make better decisions for yourself and your business so that you’re able to build that pool of money on the outside while still having the value of your business on the inside.
And that’s a great point because you may be sitting there saying, “Well, geez, Tim or Olivia, we would love to be able to build that second pile of money, but we’re having cash flow problems ourselves. How do we do this? We can’t bring in more money.” Well, you don’t need to. The point is, the money is there. It’s just hidden in plain sight. And our process shows you how to uncover that cash flow that’s being used inefficiently. You think it’s moving you forward. It’s actually holding you back from having that second pile of money, that second firecracker hut, if you will, that is outside the value of your business.
If you’d like to learn more about how to build this wealth outside your business, hop on our calendar. Visit www.tier1capital.com and click the “Schedule Your Free Strategy Session” button to get started today. We’d be happy to chat with you about your specific situation, your specific cash flow, and how we could help you move forward to put yourself, your business, and your family in a more secure financial position. Remember: It’s not how much money you make, it’s how much money you keep that really matters.