Valuable Finance Insights from Tier 1 Capital

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How Whole Life Insurance Builds Wealth, Grows Tax-Free, and Creates a Financial Legacy

When people think about life insurance, they often focus on the death benefit. But whole life insurance, especially designed for cash value accumulation, offers much more. It helps build wealth in the present, grows for the future, and ultimately creates a lasting legacy. One powerful tool in this process is dividends.

Dividends are a portion of the profits that mutually owned life insurance companies return to policyholders. If you own a policy with a mutual insurance company, you are essentially part-owner. The company’s profits come back to you as dividends, which are a return of overpaid premiums and are not taxable. If you reinvest these dividends into paid-up life insurance, your cash value compounds, growing even more over time.

Whole life insurance policies come with two guarantees: a death benefit and cash value that matches the death benefit by the policy’s maturity (usually at age 100 or 121). Insurance companies have to stash away more cash each year, so your policy naturally becomes more efficient, accumulating cash over time. You have access to this growing cash while still alive, a portion of the death benefit that you can use.

For policyholders with a mutual insurance company, dividends are an added advantage. These profits, combined with guaranteed growth, boost your policy’s efficiency. As long as the money stays in the policy, it grows tax-free, and you can access it via policy loans without interrupting the policy’s growth.

Insurance companies generate profits in three areas: mortality savings (fewer policyholders dying than expected), expense savings (overestimating operating costs), and interest earnings (earning more on investments than estimated). All these factors contribute to the dividend pool. Focusing solely on the dividend interest rate can be misleading—it’s just one part of the equation.

Reinvesting dividends creates perfect compounding. Your dividends generate more dividends, fueling continuous growth. You can access the growing cash value for retirement income, investments, or other needs, all while maintaining the policy’s growth. Additionally, your death benefit increases, allowing you to leave a larger legacy for your family, charity, or business, all tax-free.

Whole life insurance is a flexible, powerful tool for building wealth and securing your future. It grows a pool of cash you can use and leaves a tax-free legacy for your loved ones. If you’d like to explore how this can work for you, feel free to schedule a free strategy session at Tier 1 Capital. We’d be happy to help you take control of your financial future.

Remember, it’s not how much money you make, it’s how much you keep that really matter.

The Circle of Wealth: How To Reclaim Your Finances Without Taking Risks

Episode Summary

In this episode, hosts Olivia Kirk and Tim Yurek dive into the intricacies of personal financial control, focusing on how individuals can make their money work more efficiently without increasing risk. They explore the concept of a “Circle of Wealth,” breaking it into three parts: accumulated money, lifestyle money, and transferred money—emphasizing how most people unknowingly lose wealth through inefficiencies such as interest on debt, taxes, and fees. Tim and Olivia stress that true financial freedom comes not from taking on more risk for higher returns, but from eliminating wealth transfers and putting individuals in full control of their cash flow. The episode also offers actionable insights on how to reduce expenses without sacrificing lifestyle, drawing an analogy to improving one’s “golf swing” instead of buying better “golf clubs” to illustrate their unique financial approach.

Key Takeaways

  1. Focus on reducing wealth transfers like taxes, interest on debt, and inefficiencies to help grow your circle of wealth without added risk.
  2. Increasing your rate of return is not always the most effective way to build wealth, especially if it involves taking on more risk.
  3. Increasing savings without reducing lifestyle is possible by focusing on reducing expenses rather than chasing higher investment returns. 
  4. Mastering the process of how you use financial products is more important than the products themselves to help achieve financial success.

Transcript

Tim: When it comes to finances, no one wakes up in the morning and says, “Man, how can I mess up my financial situation today?” On the contrary, we’re all doing what we think is best for our specific situation, given our specific resources. But the truth of the matter is that a lot of times, conventional wisdom—whether that be from the media, your family members, or mentors—a lot of the advice that we hear is actually giving away control of our money and giving away control of our cash flow.

What we do is help our clients, and help you, to become more in control of your cash flow and to make the most of your resources by making your money as efficient as possible. The reason we do this is simple: whoever controls your money controls your life. So here’s a 30,000-foot view of how our process can help you to make your money more efficient. It all starts with this circle right here, your circle of wealth.

Olivia: That’s right. One thing we all have in common is we all have a circle of wealth. Some are larger than others, and others are larger than ours, but we all have one simple thing in common: we want that circle to grow. Now, there are many ways that you can grow your circle of wealth, but what we have found is that every dollar that’s in or going through your circle of wealth is broken up into three areas: there’s accumulated money, that’s the money you have saved and invested, then there’s lifestyle money, that’s the house you live in, the car you drive, the things you do, the vacations you go on, and it’s the schools your children go to because that’s a lifestyle choice for Mom and Dad.

Tim: And the third type of money is transferred money. Do you know what transferred money is? Well, it’s money that we’re giving up control of unknowingly and unnecessarily. It’s things like interest on debt, it’s things like taxes, it’s things like fees and planning inefficiencies. And the key here is that we focus on the transferred monies. Why? Because we feel that is the best way to help our clients make their money more efficient—focus on not losing money rather than taking risks to get a higher rate of return.

So what we’d like to do is sort of show you what differentiates our process from the rest of the financial services industry, and it’s real simple. Do you know that in 2023, according to the Bureau of Labor and Statistics, there were over 272,000 financial advisors in America? And I would be willing to bet that less than a thousand focus on wealth transfers. The rest of them focus on moving the money that you have, because that’s the grease that makes the wheels operate in the financial services industry—moving money.

Olivia: The conversation basically goes, “Hey, you have X amount of money earning 5%, we can show you how to get 7%. Now, you have to take some risk to get there, and you may lose, but at least you’ll get a higher rate of return, hopefully over time.” And then you’ve got to buy into whether or not that’s a strategy you want to implement, but see, there’s no guarantee that you’re going to make more money.

Tim: The second way the financial services industry could help you is to discuss how you could live on less, how you can reduce your lifestyle in order to save more money. Now, that’s a conversation that I don’t want to have with my wife, and I’m sure a lot of people don’t want to have that conversation with their spouse or themselves, especially these days. As you know, the cost of everything is going up between inflation, interest rates, and let’s face it, the salaries that people are earning can’t necessarily keep up with the spending and that lifestyle inflation that came back in the COVID times. So it makes it challenging, and maybe more challenging than ever, to make your money more efficient on your own.

And that’s why we’re here, educating people as to ways to make that money last, make sure it’s accessible to serve you and your family, and help you accomplish your goals all along the way.

Olivia: So how we do that is to focus on these wealth transfers. And basically, our process has four steps. The first step is to identify exactly where you’re giving away control of your money, and when we show you that logically, it will all make sense. The second step is the hardest step in the process—you’ve got to stop doing what you’ve been doing for 10, 15, 20, even 30 years, and it’s a hard habit to break.

Tim: The third step is to show you where to put your money so that you’re in complete liquidity, use, and control of your money. We call it the L.U.C. Factor—putting money in a place where you, and only you, could access it. And then the final step is really where the magic happens, where you borrow money from yourself to fund your lifestyle and pay interest back to an entity that you own and control. And if you take a look at that, basically your money never leaves your control. And that’s the lens through which we look at things to make sure that you’re in control of your money at all times.

Olivia: Now, when we focus on these wealth transfers, again, it’s things like interest on debt, it’s things like planning inefficiencies, it’s things like taxes. But you see, if you paid a dollar in taxes this year that you didn’t have to pay, you don’t only lose that dollar—you lose something more valuable: you lose opportunity cost. You lose what that dollar could have earned for you, and you lose it for the rest of your life.

Tim: So we focus on opportunity costs because every move we make financially eliminates choices that we could have made had we not made that choice. Exactly. And we always say we’ll never see the interest we don’t earn on our money. You know, so a lot of people pay cash and they do it in order to avoid paying interest to outside entities. But what happens is we get a hole in the bucket, if you will, because we lose the opportunity cost, and that’s the unseen.

So we quickly identify where you’re giving up control of your money in six key areas: mortgages, how you’re paying for your real estate, taxes, how you’re funding your retirement, protection areas, insurances, college funding, how you’re paying for your children’s college, and then how you’re making major cash capital purchases. Because what we’ve found is it’s not what you buy—it’s how you pay for it that is going to make the difference in your financial life.

Olivia: So what we try to do is put you in control of your own money. Right now, a lot of the time, you know, depending on your situation, it may be the mortgage companies, the banks, the credit companies, the government, or those major capital purchases like cars and paying for education—all of these entities seek to gain control of your money and your cash flow. And that’s where the rub comes in.

Tim: So by putting yourself in control, you really regain control of your entire life because now you control all of that cash flow. And I would argue that most of life’s frustrations come from not having access to money when you really want or need something. Now, it might sound overwhelming, it might sound impossible, but the fact of the matter is it’s very simple. Do you remember when you first learned how to play this game, tic-tac-toe? It’s a simple game with simple rules, and the conversation went something like this: the person who showed you how to play basically said, “Hey, here’s a new game, it’s called tic-tac-toe. You’re X, I’m O. You have to get three in a row.”

Olivia: And because that person taught you the rules to play, but not the rules to win, you lost and you lost and you lost until you figured out how to prevent your opponent from getting three in a row, and then nobody won. So then you went and showed somebody else, and you taught them the rules to play, but you didn’t teach them the rules to win. Our process teaches you the rules to win the financial game.

Tim: And it’s funny because, you know, those financial institutions are the ones who are advertising, who are luring us in with all of those offers and giving us the information to make our financial decisions. So it makes sense that they’re winning right now, right? And you know they’re winning because a lot of times you’ll feel stuck, frustrated, unable to do the things that you want to do even though you earn a great income. And that’s how you know it’s not how much money you make, it’s how much money you’re keeping at the end of the day that’s really going to make an impact on what you’re able to achieve in this life and the impact that you’re able to have.

Olivia: And you see, conventional wisdom teaches us that we need to focus on getting a higher rate of return on our savings and investments. But here’s the problem—those products that we own are just that: products. Nobody’s showing us how to utilize those products to make our financial life better. And that’s the problem. If we only focus on getting a higher rate of return, and we completely ignore opportunity cost, taxes, and interest on debt, our total circle of wealth can grow, but these problems are going to grow as well.

Tim: So the best analogy that we make to differentiate our process from others is the fact that other advisors are focusing on getting a higher rate of return and selling you the best product—we’ll call them the golf clubs. Our approach is to focus on how you’re using those products—we’ll call that the golf swing. And if you wanted to get better in golf, there are two approaches: you can go out and buy the best clubs, and by virtue of that, you’ll be the best golfer, or you can figure out a way to improve your golf swing. And that’s what we do. We take you down to the practice range, find out how you’re using your money, and then make adjustments to make your money more efficient.

Tim: Here’s a great example of how we help our clients make their money more efficient. We’re going to use an example of a family earning $102,000 per year and they’re saving $6,000 per year, and they’re getting 6% on their savings. Now, it would be a fair estimate to say that up to this point in their lives before they met us, 100% of their financial planning focus was on getting a higher rate of return on this amount of money every year.

Tim: So, if they’re putting away $6,000 and earning 6%, they’re earning $360 per year of interest on their annual savings. And if they increase their rate of return by 50%, they now earn $540. And here’s the question: is that really moving the needle for them? They just increased their rate of return by 50%, and it didn’t necessarily move the needle for them financially.

Olivia: Well, they increased their rate of return, but they also increased the risk that they were taking in order to get that rate of return.

Tim: Exactly. So it comes down to, was it worth it for less than $200? So the question becomes, how can we increase the amount of savings or the amount of interest earned on your savings without taking on additional risk? And our approach is to focus on the $96,000 of expenses. And we’re not talking about, you know, stop going out for dinner three nights a week and only go out two nights a week, and you’ll save $100 a week. No, we’re talking about, how can we reduce your expenses without reducing your lifestyle? I want to repeat that: how can we reduce your expenses without reducing your lifestyle?

Olivia: That’s where we focus on the wealth transfers, because the wealth transfers are already baked into your cash flow cake. So here’s the benefit of reducing your expenses without reducing your lifestyle: if we reduce your expenses by 1%, that’s $960, and that is the equivalent of earning 16% on your $6,000 of savings. That’s how you move the needle.

Tim: Now, here’s the thing: we’ve all been told that the higher the risk, the higher the what?

Olivia: The higher the return.

Tim: That’s right, the return. Well, have we ever taken risk and not gotten a return?

Olivia: Unfortunately, yes.

Tim: But here’s the deal—how much risk do you have to take to stop an expense?

Olivia: Zero.

Tim: All you have to do is stop doing it. What does it cost to stop an expense? It doesn’t cost anything. So that’s how you win this financial game, and this is how we help our clients make their money more efficient: reducing their expenses without reducing their lifestyle.

Olivia: You see, we can prove that this works because 16% of $6,000 is $960. So that’s what makes us different, and that’s how we help our clients.

Tim: Now, if you had a bucket that had holes in it—things like debt, opportunity costs, taxes, interest—and you had a faucet trying to fill up that bucket, how long would it take to fill up your bucket?

Olivia: Well, it would never be full because all of the money would continue to leak out.

Tim: Exactly. So when it comes to filling up your leaky bucket, there are two methods: number one, turn up the water pressure, and you know, eventually maybe it’ll overflow. It’ll continue to leak, but as long as you keep that water flowing, you’ll be fine. But the second method is to plug the holes in your leaky bucket, and then that bucket is going to fill up even if you only have a trickle.

Olivia: And here’s the point: conventional wisdom tells us that we should save more into that leaky bucket. It doesn’t make sense. Why try to increase the flow? You should never increase the flow unless and until you plug the holes.

Tim: So our first step will be to see if we can find areas where you may be more efficient without the need to reduce your current lifestyle.

Olivia: Now here’s the question: on a scale of 1 to 10, how does what we do meet with what you’re looking for from an advisor?

Tim: If you’d like to learn more about how we put this solution to work for our clients, we’d be happy to take a look at your situation. Visit our website today at Tier1Capital.com and schedule your free strategy session. We look forward to speaking with you soon.

Why Whole Life Insurance is Essential for Wealth Building, Tax-Free Retirement and Legacy Preservation

When we think about financial assets, we often categorize them into three types: current assets, accumulation assets for the future, and legacy assets for passing on wealth. However, whole life insurance, specifically designed for cash value accumulation, can function as all three—current, accumulation, and legacy—simultaneously.

As a current asset, the cash value of your whole life insurance policy can be accessed at any time. You can borrow against it to pay off debt, invest in opportunities, grow your business, or handle immediate needs. This makes it a flexible financial tool that allows you to address today’s issues while keeping your long-term goals in mind. Unlike a traditional savings account, where you may lose out on interest when you withdraw funds, whole life insurance allows your money to continue earning uninterrupted compound interest while you borrow against it. Plus, it offers additional benefits like protection through a guaranteed death benefit.

As an accumulation asset, whole life insurance also serves as a long-term strategy for building wealth. Over time, your monthly or annual premiums accumulate in value, and the dividends and interest earned inside the policy grow your cash value. This provides a reliable way to supplement your retirement income on a tax-favored basis. You can withdraw the amount you’ve paid in premiums tax-free and borrow against the accumulated interest without triggering taxes. This setup helps avoid common tax liabilities that erode retirement income, such as federal and state income tax, Social Security offset taxes, and increased Medicare premiums.

Finally, whole life insurance acts as a legacy asset. When you pass away, the death benefit provides a significant sum to your beneficiaries—whether it be family, a business, or a charitable organization. This explosion of value far exceeds the amount paid in premiums and helps recapture the interest paid over the years through policy loans. In essence, whole life insurance allows you to make your money work in three different ways: as a current asset, a deferred asset for future use, and a legacy asset for your loved ones.

Incorporating whole life insurance into your financial strategy offers unmatched efficiency and control. If you’d like to learn more about how to use this strategy for your unique situation, visit our website at tier1capital.com and schedule a free strategy session.

Remember, it’s not how much money you make—it’s how much you keep that truly matters.

Mastering Financial Freedom: Overcome Inflation, Debt, and Cash Flow Challenges

In today’s financial climate, many people feel the pinch as inflation reaches unprecedented levels, while salaries fail to keep up. It’s becoming increasingly difficult to manage your finances, especially after experiencing a period of “lifestyle inflation“—where spending habits increased during a time of economic boom, only to be met with the harsh reality of rising costs. This post aims to offer some relief and guidance on how to regain control of your finances amidst these challenges.

Inflation has surged by 18.6% over the past three years, while savings have plummeted by 37%. This stark contrast highlights the financial strain many are experiencing. The double whammy of dealing with both rising living costs and credit card debt, combined with contributions to retirement accounts, has left many feeling trapped. This scenario creates what we call a “double death”—a situation where your money is locked away in retirement accounts, making it inaccessible when you need it most, and at the same time, high-interest credit card debt eats into your cash flow.

Credit card debt in America is at an all-time high. The cost of living is forcing many to rely on credit just to get by, leading to a vicious cycle of debt that seems impossible to escape. Credit card interest rates can range from 20% to 35%, which means a significant portion of your payments goes toward interest rather than reducing the principal balance. This system is designed to keep you in debt, obligating your future income for purchases made today at a steep cost.

What we propose is a shift in mindset—regaining control of your cash flow and, ultimately, your life. Being heavily in debt means you’re not in control, and this financial stress can affect every aspect of your life, including your sleep. Studies show that a significant percentage of small business owners worldwide lose sleep over cash flow concerns, underscoring the pervasive nature of this issue.

Many cash flow problems are self-inflicted, often resulting from how we use our money. The combination of credit debt and retirement contributions is a prime example. Instead of the simplistic approach of redirecting all available cash flow to pay off credit card debt, which leaves you with no access to money and forces you back into borrowing, we suggest building a pool of cash that you own and control. This approach provides a safety net, allowing you to pay off debt while still having funds available for emergencies.

Building this financial safety net is key to navigating life’s unexpected expenses. By having access to capital, you gain the freedom to choose whether to tap into it, reducing your reliance on credit and giving you more control over your financial future. The strategies we often use may seem admirable—saving for retirement and getting out of debt—but when done simultaneously, they can leave you feeling just as pinched as before. By adjusting your approach, you can transition from feeling financially stuck to gaining more control almost overnight.

Ultimately, it’s about shifting your perspective to ask, “Am I putting myself in more control of my money or less?” This is the lens through which we help our clients view their cash flow, guiding them toward greater financial freedom. If you’re interested in learning more about how we implement this process for our clients, visit our website at tier1capital.com, where we offer a free web course that delves deeper into these strategies.

Remember, it’s not about how much money you make—it’s about how much you keep that truly matters.

The AI Blueprint for Business Owners: Brad Costanzo’s Proven Strategies

Episode Summary

In this episode of the “Control Your Cash” podcast, hosts Olivia Kirk and Tim Yurek welcome Brad Costanzo, the founder of Accelerated Intelligence A.I. Brad is an AI and business innovation consultant who helps organizations leverage the power of artificial intelligence to drive business growth through innovative strategies. Throughout the episode, Brad shares his insights on the rapid evolution of AI and how it can transform business processes to increase productivity, creativity, and profitability. He discusses the anxiety that comes with trying to keep up with constant technological advancements and provides practical advice on how to strategically implement AI in business operations without becoming overwhelmed. Brad also introduces his “Five Bucket Framework” for AI integration, covering thinking, creating, communicating, analyzing, and automating, and shares actionable tips for both tech novices and experienced users to maximize AI’s potential in their work.

Guest Info

Brad Costanzo is the founder of Accelerated Intelligence A.I., a leading consultancy that specializes in integrating artificial intelligence into business strategies for enhanced growth, productivity, and profitability. With a deep expertise in harnessing AI, Brad has distinguished himself as a pioneer in using innovative technologies to drive business success. His work focuses on empowering organizations to leverage AI for creating powerful content, automating processes, and optimizing communication strategies. Through his hands-on approach, Brad provides tailored solutions that not only streamline operations but also deliver measurable results, making him a trusted advisor for businesses looking to stay ahead in the rapidly evolving tech landscape.

You can send him an email at [email protected]

Key Takeaways

  1. Understanding AI Integration: Brad emphasizes the importance of focusing on the most impactful and easy-to-implement AI projects, avoiding the trap of trying to master every new technology.
  2. The Five Bucket Framework: AI can be categorized into five primary functions: thinking, creating, communicating, analyzing, and automating. Businesses should identify where they spend the most time and money and consider how AI can optimize these areas.
  3. Practical AI Application: Brad suggests using AI as a mentor, assistant, and critic to enhance productivity and creativity. He provides examples of how AI can automate content creation, analyze data, and improve customer communication.
  4. Simplifying AI for Business Use: Brad’s approach is designed to help businesses start small with AI and gradually expand their capabilities without feeling overwhelmed, ensuring a more sustainable and effective adoption of AI technologies.

Transcript

Olivia:
Hello and welcome to the Control Your Cash podcast. I’m your host, Olivia Kirk.

Tim:
And I’m your co-host, Tim Yurek. Today we have a great show in store for you.

Olivia:
We have with us Brad Costanzo. Brad, thank you so much for joining us.

Brad:
Thanks for having me. It’s exciting to be here.

Tim:
Brad is a really interesting guy. We worked with him recently. Brad is the founder of Accelerated Intelligence A.I. and an AI and business innovation consultant who empowers organizations to harness and transform the power of artificial intelligence. With a deep commitment to driving business growth through innovative strategies, Brad has distinguished himself as a leader in integrating AI with business processes to enhance productivity, creativity, and profitability. So we have a great show in store for you, and Brad, again, it’s great to have you.

Brad:
Yeah, it’s great to be here, and those are just fancy words to say I use tech to do my work for me and show other people how to do it, which is how we linked up. So yeah, it’s been fun working with you guys. It’s a really interesting field, and it’s changing all the time. It’s never a dull moment. That’s actually one of the problems—it’s never a dull moment. I’m like, slow down, let me catch my breath, but it’s fine.

Tim:
Well, just to add on to that, it’s amazing to me, Brad, to see some of the developments that have occurred from the very brief time we started to the time we actually implemented certain concepts. It was mind-blowing to me how quickly the technology has changed and moved forward. It’s amazing.

Brad:
Yeah, it feels like I put my head down for a week to work on a project, and I pick my head up, and somebody’s already solved that project with another piece of software. You push a button, and it’s done. That part’s frustrating, but it’s also great because the innovation is happening so quickly. That’s both a really good thing and a really bad thing because it can create this level of anxiousness and anxiety, especially if you’re a professional or a business owner trying to stay on top of this and adopt it. But it can be happening so quickly.

Brad:
I like to say that AI, in general, is the new shiny object, but it’s the one you can’t afford to ignore because it’s coming, and you’ve got to find a way to wrap your head around how to use it. That anxiousness and anxiety can come in when you’re trying to stay on top of all the new things. I think that’s what I try to tell my clients, and I’ve had to do this myself: don’t pay attention to all the most edgy cases, like the newest thing today, the newest thing tomorrow. Give it a little time to mature. Stick with the base areas. We can talk a lot about how to find that, but in the beginning, it was like a full-blown sprint out of the gate. Everybody’s running, running, running, and then you find yourself getting tired like, oh my God, now I really can’t keep up with all of this.

Brad:
There’s a concept we can talk about called diminishing marginal utility of artificial intelligence. I don’t know—have we ever talked about that in our private sessions?

Tim:
No, tell us more.

Brad:
This is just a—you know, I was thinking about this before because there are so many things AI can do. I can help you with this and that—everything from coming up with great plans to creating all your content and books and chatbots. There are thousands of things it can do. But as a business owner, professional, or executive, there are only so many things that actually need to happen to move the needle in your business and life. You want to attract more people to your business, convert those into customers or clients, retain them, and give them a better service experience. Yes, AI can create 30-second really cool video clips that would take somebody else—but are those going to move the needle in your business? Probably not. I can create really cool little designs in Midjourney and do all this other stuff, and I can create cartoons and graphics. But if that’s not part of my business, learning how to do every little thing on those edge cases that it can do—I’m not going to have any use case for it. The more you try to utilize AI in every aspect of your business, the more you realize that, wait a minute, these aren’t needle movers. So that’s that diminishing utility of trying to stay on top of every single innovation.

Brad:
I also say this from the lens of—I am not a technologist, I’m not a computer programmer, I’m not an engineer. I am a serial entrepreneur and growth consultant, and that’s what I look for. I look for what’s going to make a difference in my and my client’s business. Will it help me attract, convert, or retain customers and clients? Will it make me more revenue or profit because it’s reducing expenses? Will it free up my time to do other things? Will it unleash creative pursuits? If it doesn’t do those things, I try to filter those out and say, okay, what’s the handful of things that are going to really, really help, and then ignore the rest for a while. When I’ve told other clients and people this, it gives them relief that, okay, maybe I don’t have to stay on top of every single new innovation out there. It’s good to pay attention to what’s possible, but trying to master all that stuff—it’s really not necessary. I like to go in and say, what’s nice to have, what’s need to have, what do we do now, next, and never? Does that make sense?

Tim:
Well, based on what you just said, right? I’m going through in my mind, okay, talking about our journey together. We did our initial call, and you basically gathered a bunch of information as to what we were looking to help us move our needle, right? Then you came back and addressed most of those issues, if not all of them, and you prioritized which ones we should implement exactly, and basically almost in the order that was of most importance and most value, right?

Brad:
Exactly, exactly. I think of this as on a level of—I call this like ICE: what’s the level of impact it’ll have, what’s your confidence in that impact, and how easy is it going to be? I like to go after the high-impact, easy projects first. I kind of score them like that. If there’s a—think about it—you and I do this oftentimes: create a spreadsheet and go on a scale from 1 to 10. Here are 10 projects. If this works, what impact will it have on my business? Let’s say it creates a whole new channel of communication—like, that’s great, this was a problem before, it’s no longer a problem. We were spending $10,000 a month for this; now we’ll spend $100 a month—that’s a high impact. Now, what’s our level of confidence? Well, if we’ve done it before or if there’s a computer program out there that’ll do it for us with a few clicks, I’ve got a pretty high confidence that it’ll work and have that impact. And then once more, the ease, which is the opposite of effort, on a scale of 1 to 10, is this something we have to develop a whole new—like hire full-stack engineers to come in and develop a custom software for, and it costs $50,000? Well, that may be a very like a 2 on the scale of 1 to 10 of ease, but if it’s sign up for this program, install it, start using it tomorrow, $100 a month—that’s a 10. That means it’s super easy and effortless to do. And then if you just take all of the various ideas—and I’d love to talk to you—you’ve heard me talk about the five-bucket framework, I think—we’ll talk about that. That’s how you find these ideas. Let’s say I’ve got 10 of them. Score them all: impact, confidence, and ease, scale of 1 to 10, average them out, sort them by the highest number, and then just start knocking off projects like that.

Tim:
I mean, that makes perfect sense, right? Especially when you’re looking to move the needle the most with the least amount of effort. But tell us more about that five-bucket framework because that’s pretty cool.

Brad:
Yeah, so in working with a lot of clients and facing these problems, one of the first things to overcome is what I call “toolphoria.” Look at all these tools—this is exciting! You get euphoric over it, but then euphoria turns to anxiety. So I just took a step back and zoomed out and was like, okay, step one of what is necessary for somebody like a business owner to employ AI into their business is you have to know what’s possible. You just—the wide breadth of everything that’s possible. And then the next step is to know what are the projects I should do. So I group these—instead of looking at what departments AI will help you with, like here’s how AI can help you in sales and marketing, here’s how it can help you in finance and executive, etc., I just put them into buckets. I said, AI only helps you innovate in five different areas. The first one is thinking. I’ll actually just—I’ll rattle them off real quick, and then I’ll go deeper. So thinking, creating, communicating, analyzing, and automating. Everything that it does will fall into those. I’ll go into a little more detail here.

Brad:
So in the thinking bucket, this is all the stuff as a business owner that never reaches the rest of the world. This is internal—like you guys own the business together. So this is, hey, let me brainstorm ideas for a book, let me brainstorm ideas for a marketing campaign, let me think through potential content ideas that we may be able to do for our social media marketing. Let me—I like doing this with some of my clients, where we’ll create a virtual board member for their company. So we’ll create a custom ChatGPT with background information on them—like, this is the company, who they are, their background, their services, their products, their prices, their target market and audience. It’ll know a little bit about a lot of aspects of them, and then it’ll know about their constraints, etc. Now we build this virtual board member, so when you have a problem, you go to it, and it’s been instructed to be a business strategist. You say, okay, I’ve got a new opportunity here. Here’s a new product or service that we want to roll out to this audience. What are the pros and cons? Help me do a SWOT analysis or any strategic thinking. Well, if it’s got the background and the context and your constraints and goals, etc., it can give you really amazing advice that you might not have gotten, and it can do it for free. It can help you think through problems. You might say, here’s an issue we’re having with a supplier or a client or a contractor. What do you think we should do? We’re thinking about pivoting. Is there another route? One of the things that AI does amazingly well is it connects dots that you might not have thought of. You can sit around in a brainstorming session, but sometimes you just go over there. It may spit out terrible ideas, but every once in a while, it’s going to spit out some really, really good ones, and it’s getting better and better. That’s thinking.

Brad:
One of the exercises I like doing is creating a perfect avatar—a perfect client avatar or buyer persona. You put in who you are and what you sell, and then you have it say, help me think of different clients and customers—demographics, psychographics, things that like—here’s who I usually target, but who else might I go after that could use my products and services? And it might just say, well, have you—you know, I know that you’re typically working with C-suite executives and busy professionals, etc., but single moms who are also small business owners would also benefit from this because of X, Y, and Z. You’re like, you know, I never would have thought about that. So it helps you think.

Brad:
The next side is creation. So in the creating bucket, this is all the stuff that goes out to the world. It helps you do content marketing, sales copy, and creating books. I know you’re working on a book. It helps you create videos and audios. You can do an entire podcast without ever showing up by training a tool called—there’s many of these, but one of my favorites is called 11 Labs. You train it on your voice, and then you type in what you want it to say, and it creates a podcast for you. Or you have ChatGPT create a script of a podcast in your voice, and then you drop it into 11 Labs, and it automatically creates one without you ever having to think about it or pull out a microphone. It can also take a podcast or a YouTube show and create derivative content from that, which means everything from show notes to clips and social media posts and all that. This is where 90% of the people are playing in—they’re thinking and creating, like, help me create a think—help me think through an email campaign for my newsletter, and then now write the newsletter for me. Cool.

Brad:
The other three buckets are really exciting because they’re overlooked. They’re a little bit more technical in nature, but not overly. One of them is the communicating bucket. That’s where we can communicate with chatbots and voice bots. There are voice bots right now that sound exactly like me. They’re scary accurate. I think it’s something like 30 to 40% of people right now cannot tell the difference between the voice bot and a human. It can answer questions, set appointments, and do a lot. But then how else do you use communication in business? Well, you can communicate with leads, prospects, and give them frequently asked questions about your business. They want to know more about it. It can set appointments for you automatically, integrate it, and say, well, it sounds like you’d be a good fit for our program here at Tier 1 Capital. Would you like to set an appointment? It says yes, and the chatbot or voice bot says, great, I’ve got times tomorrow or the next day at 3:00. Which sounds best? And if they say 3:00, it automatically sends them a calendar invite, and it integrates with yours. So it can set appointments now. It can also help with customer service. This is huge. If you’ve got a big company, a lot of customer service reps working with people answering questions, they can go in and tell them things they need to know about their account or just in general. You can also communicate with employees, stakeholders, and investors in your business by creating a chatbot that’s knowledge-based and understands company policies, etc. So instead of having to open up a big old handbook, you just go in there and talk to the bot.

Brad:
The other two are analyzing. It’s great at analyzing data, and it’s also great at analyzing text, so qualitative and quantitative. If you’re trying to—I’ve built a bot on ChatGPT where I can take a screenshot of a stock chart and have it go in and give me a technical analysis based on what it sees as the patterns. It can say, well, this is creating an ascending triangle pattern or whatever. It can say, here’s your short-, medium-, and long-term bullish and bearish indicators. I can upload a spreadsheet and say, create charts of this, tell me what my clients’ trends are. But I can also upload, let’s say, two pieces of—one of the things I love doing with clients who have a sales team is I take their top sales performers, and I take three or four of their transcripts of sales calls, and I take their bottom or their new salespeople who aren’t doing as well, and I say, analyze these sales scripts, look at the sentiment analysis, look for patterns. How are the A players answering objections where the C players aren’t? Then create a corrective course of action for that. So that’s both qualitative and quantitative analysis.

Brad:
The last bucket is automating. Now, that is kind of, to me, that’s the big bucket where if you can get this software to talk to this software, to talk to this software, and you add AI behind the scenes—here’s a little sample I did where I’ve got a little Google sheet where I keep some of my favorite quotes. If I see a quote or if I think of a quote, I can just write it, type it in my Google sheet, and behind the scenes, I’ve got a program called Zapier going in and saying every time I enter a new quote, take this quote over to ChatGPT behind the scenes and use a prompt that I created—a set of instructions that creates a 300-word really engaging, profound, sometimes funny social media post, and then post it to my Facebook and Instagram. So behind the scenes, it just triggers all these actions to happen.

Brad:
To summarize, it’s creating, thinking, communicating, analyzing, and automating. What you as a business owner just have to do is think, go to each one of those buckets and go, where am I spending the most time and money? Write those down, and then ask what would happen if I was able to automate these or use AI to do this for me. There’s a good chance you can do that. But to me, that’s how you find the projects you should be working on, and then look at the level of impact. I’ve been kind of soapboxing this whole time, so I’ll let you kind of ask any questions about those.

Olivia:
Yeah, no, that makes a lot of sense. In working together with those specifically, like the bots and the chatbots and the voice bots, they’re really cool and really engaging. As people become more comfortable with interacting with the AI, as it becomes more popular, they’ll definitely be showing up more. It’s cool how you’re able to upload your content, give it a knowledge base to work off of, and then also give it a voice. It’s pretty awesome.

Brad:
Yeah, it really is. It’s one of those things where a lot of people are thinking about bots, and they should be thinking about it like, should I use them or shouldn’t I? There are some businesses where you probably don’t want to use it because the human touch is way better, especially if you don’t have a high degree of volume. If you’ve got a huge degree of volume, and the problem you’re trying to solve is that, you know, we’re only open eight hours a day, or we’ve got so many people and we’ve got a high hold volume, that’s when it starts to make sense to use them more. But also, I don’t think it is going from—it’s not human or bot. We’re already using bots in call centers. Like, there’s a call tree—every one of us has dealt with it. You call an airline, press 1 for English, press 2 for Spanish. Would you like to make a flight? Press 1. Would you like to check on your baggage? Press 2. Until they won’t let you go forward.

Olivia:
I know, and it’s frustrating.

Brad:
It is, but we’re all used to dealing with that, and those are better than getting no answer and saying, well, we’re putting you on hold. But just imagine now that you can talk to a bot that says, listen, what do you need? I can understand English, or Spanish, or whatever language you speak. I can automatically understand it, and then it can answer questions, give you answers really specifically when you need them—24/7, consistently. What these tools allow you to do, especially the voice bots, is if you get in trouble or it senses that you’re not getting the answer, it says, hold on, would you like me to transfer you to a human agent if they’re available? If you say yes, it transfers you to a human agent, and that human agent gets to see a transcript of everything that you were asking. It’s just—it’s like the next level up. Depending on the type of company you are, there are some tremendously powerful chatbots and voice bots that can be put into place. But yeah, you have to think, will this help my business or hurt my business? I tell people, don’t just automate it just to automate it—make sure it’s actually solving a problem.

Tim:
Yeah, for sure. Especially, you know, I could see it coming into play—what was coming to mind was right—what I want this to be in the world is we were trying to, like, at home, we were trying to find a part to fix a leak in a water heater, right? Like, why can’t we just put in the part, like, you know, take a picture of the water heater, and you could tell me which piece this is at Home Depot instead of having to go all the way through everything, right?

Brad:
What size? Did you actually do that?

Olivia:
No, because—

Brad:
Well, a lot of times that works. I did see on Home Depot they have a lens—

Olivia:
Like Google Lens? I’m like, did you try this?

Brad:
Yeah, well, even on ChatGPT, Google Gemini, but like all of them basically, but let’s just say ChatGPT, which most people are now at least a little familiar with. You can upload a photo of something and, A, say what is this? But, B, you can say, like, let’s say something’s broken. You can upload a photo, and sometimes you circle it, or you just describe what’s broken, and you say, how do I fix this, or what’s the part needed for this? Like, it’s mind-blowingly effective. Like, every single day—I work in this stuff, but every single day I’m blown away. I’m like, I cannot believe it just did that.

Tim:
Check that out, Brad. I haven’t used that feature yet.

Brad:
No, yeah, it’s so fun. I’m trying to think of other things that I’ve used that for, but yeah, it is famously effective for uploading images and saying, tell me what this is. People are even taking an image, like a screenshot of a computer program they use. Like, let’s just think of a—Trello is a famous project management interface, and it’s very easy—it’s a kanban board, and you can take a photo or an image of a screenshot of your dashboard if you use it, and then you can take that over to ChatGPT and say, I want to create a code, like software code, that will be a project management system, etc., and I want it to have the exact same user experience and layout as what you see here. Please create the code for me, and it, nine times out of ten, it will do it. So it’ll take a screenshot of that and it’ll write the code to create it. Once more, the amount of time and money that saves.

Brad:
I just created—speaking of code, I’m not a coder, but I just created code the other day. I had an idea for a little Chrome browser extension, and I was like, you know, my idea—so I’m an investor in Bitcoin, right? And I was interested to see if—I thought, wouldn’t it be cool if I went to a website and instead of prices in dollars, I could push a little button in my Chrome browser, and it would automatically change all the dollars—like, if something costs $500 that I’m looking at, I could push a button, and it would change it to, you know, how much Bitcoin would that be? Like, how many Satoshis, which is the unit, the smaller unit of Bitcoin. I just had an idea like, that would be cool to push a button, and it turns all my US dollar prices into Bitcoin. And I said, I went over to ChatGPT, and I said, here’s what I want to do. I have no idea how to do this. I’m a complete idiot when it comes to coding. Please walk me through this and help me flesh it out, and it did. And in about 30 minutes—well, first of all, in about three minutes, I had the code. Then I kept on getting errors when I tried to install it. What did you do with it? So I would take screenshots of the errors, and I was like, oh, now I know what to fix. And it says, here, I just fixed it. Do this. It took me about 20 or 30 minutes, but I now have a working Chrome extension that will switch things over to Bitcoin prices on my web, and I did no thinking except for, here’s what I want, and then I just used it as my coder. So it’s really amazing.

Brad:
By the way, I know I’ve mentioned this to you in our one-on-one sessions, but there are two mental frameworks or models that I use all the time to remind myself how to get the best out of this. I call it the MAC model, which is: it’s your mentor, it’s your assistant, and then it’s your critic. A lot of people just think of it as an assistant. They go to ChatGPT, and they say, do this, and then they get results they don’t like. They’re like, well, wait a minute, maybe it was garbage in, garbage out. So remember, I don’t know how to do this. Like, I want to create code for this Chrome plugin. Well, I treated it as my mentor. I said, ChatGPT, here’s what I want to do. I’m dumb. Walk me through this. Explain it like I’m dumb, and teach me how to do it, and it did. It says, well, here’s exactly what you would do. Then I had it be my assistant, and I said, now create the actual code base, and it did. Then I said, well, now I have to critique it, or in this case, troubleshoot it—what’s wrong? But most people will sit down with ChatGPT and not know what to do, and they don’t think—ask ChatGPT, how do I use you? You tell me. Help me help you, Jerry. It’s one of those things that—it’s a really great reminder that you don’t have to know because it knows, and it knows how to use itself better than you do.

Tim:
Right. It reminds me of going to my wife and saying, honey, I don’t know why you’re upset. Please help me help you. What is it you want from me? I see you’re crying, and I don’t know why.

Brad:
Right. Before I just jump in and try to fix this problem, what problem do you want it fixed, anyway?

Brad:
But then the other little framework is—I’m the Hollywood director. So I set the scene. ChatGPT or whatever AI is your actor. I may say, write an article about the benefits of infinite banking, and it writes one, and I go, wait a minute, hold on, cut! Way too complex. Too much jargon. I need you to explain this so that a sixth grader could understand it. Add in some examples and add in some humor. It’s like, okay, go, action! And it does it. And I’m like, nope, cut. All right, let me give you more background. Here’s what I’m trying to do, right? And I just think of myself as being the guy in the director’s chair, and the AI is my actor that never goes on strike. That gives you the permission to keep on using it to make itself better—like, nope, make it better. Nope, make it better. But a good director, a good Hollywood director, doesn’t say, cut, didn’t like it, or they don’t say, cut, didn’t like it, do it again. The actor would be like, well, what didn’t you like? You have to direct me, right? You have to guide me. You don’t just say yes or no. Actually give me guidance. You know, I think of this as like the difference between the art and science of AI. The science is create a well-constructed prompt or instructions. The art of it is sculpting it to get what you want. Analyze my writing so you can write like me. We did that with you guys. Add in more of this, take out this, here’s what I like, here’s what I don’t like. How could you make it better? Maybe write like this author, sound like this. That is what makes the difference between getting okay content from this and getting world-class content from things like AI.

Brad:
Once you kind of really—I love the term grok, right? To grok something—for those who don’t know, it means to really get it, like boom! Like, the minute somebody groks infinite banking, right? In the beginning, someone’s like hearing about it, and they’re like, okay, insurance policies and cash flow and bar—okay, I kind of get it, but I don’t know if I get it. And then the minute it clicks, like, that’s grokking—like, oh, boom, now, okay, now I get it, I know how to use it, I know what to do. Same thing with AI—like, all right, I understand the frameworks, I understand how to talk to it, I understand what it can and can’t do, and then I know the tricks to get it to do what I want it to. That is where the learning curve becomes insanely steep, so after a little bit of time, you become incredibly capable.

Tim:
Exactly, and one of the best things we learned in our time with you was how to build the custom GPTs to have their own personality, their own knowledge base, so that you’re able to prompt them to do what you want them to do without having to tell them how to do it every single time.

Brad:
Exactly. One of the things I’m working on right now with another private client is—they’re a hard money lender for real estate loans, and they do a lot of volume. He says, you know, we need a newsletter email drip campaign. We just need to stay in front of these people twice a week, every single week. Can you help me? I was like, yeah, let me create a custom GPT that will write 104—two emails a week—emails for you that are original, well-written, valuable, informative, but also with the desire to help build your credibility, brand awareness, answer questions, and just stay on top of this. So behind the scenes, a custom GPT, which you just mentioned for anybody listening or watching who doesn’t know what that is—that’s like a knowledge base and a little set of instructions for ChatGPT behind the scenes. You only have to build it once, and then you get to use it. What I did is I just took a bunch of information on them—who they are, what do they sell, you know, about the company and about the writer. Then I said, analyze his style, and I said, this is who they are, this is how they write, and these are—I loaded up a bunch of testimonials and case studies, and we just created this knowledge base about the company. Then I had it come up with, like, 104 different email subject lines, tried to make them as original as possible, and then I put that behind the scenes as well. So now it knew, and then now I built this for them so that they can just go in and have it write exactly like them. They were able to write about 104 emails in—you know, over the course of an hour or so. You just have to wait for it to actually print out. You copy those, put them into a Google Doc, and then now you just have a human come through and do the final touching, like, okay, I like this, don’t like this, let’s do some minor editing.

Tim:
Those custom bots—those are really amazingly useful. To have to hire a good copywriter to write 104 valuable emails for a year—I mean, it’s going to take them—I could have done it, it would have taken me easily a month, and I probably would have charged them $25,000 to do so. So it saves a lot of time, a lot of money, and that’s just one of the many powers of this stuff. But I’m glad you like the bots because, yeah, they can be really, really useful.

Olivia:
Well, you know, Brad, as you were discussing this, what immediately came to mind is, with limited knowledge of AI, for us to learn the system without the hacks that you provided us and the shortcuts that you helped us with, our minds would have been completely blown trying to figure this out on our own. Your knowledge of AI and the system is really—there’s always going to be a need for somebody like you to simplify it for somebody like us who knows that the technology is out there, doesn’t know where to start, and to invest the time—not so much the money—but the time to figure it out is just not a real efficient way to allocate that time.

Brad:
Yeah, thanks for saying that. It’s also—if you’re stumbling around, it’s really easy. Especially, I mean, you’re not sitting around retired with nothing to do on your hands. It’d be one thing if that’s all you had to do, but you’re running a business and you’re trying to do the other stuff. Yeah, it might be fun to tinker over here, but then you realize you just go down this rabbit trail, and you’re like, what am I doing? I’ve got other things I have to do. Trial and error is not a great way to do it. The way I learned, and you know, kind of my background in this really came from necessity and fear. So the necessity part, you know, I’ve been a growth and marketing consultant for a very long time. After I sold my last business, that’s what I really focused on—helping other businesses create everything from marketing plans and growth strategies for their business. One of my clients was a marketing agency, and I was kind of serving as a strategist both for them to grow their agency, but I was also working with their clients as an external consultant to help make sure that the strategies they were doing—and you know, there’s a lot of marketing work that goes on behind the scenes. I’ve been using AI tools for four or five years in one shape or another before they were ubiquitous. Then in November a couple of years ago, ChatGPT and OpenAI came out, and they just kind of dropped the microphone and showcased what was possible. The necessity part came with me going, okay, I’ve got a lot of work to do here. Let’s just see if I can do it quickly. AI allowed me to do the work I had to do anyway a lot quicker. But then the other piece was fear because I was taking something that would take me, no joke, two to four weeks to do, of real heavy mental bandwidth, and I would often charge about $25,000 to do a big strategic marketing plan. In the first month or so of OpenAI coming out with ChatGPT, I was able to do two to four weeks’ worth of work in two hours, and it was just as good, if not better, in some cases. I remember where I was sitting, right here, and I remember where I was thinking, I’ve just obsoleted myself. That old saying is, if you and a friend are outrunning a bear in the woods, you only have to outrun your friend, right? I’m looking at this as a marketing and growth strategist, etc., and I’m thinking, I have to outrun everybody else who’s starting to learn this because if I don’t, my skill sets that I have are going to be obsolete really, really quickly, or the price is going to have to come way down, and I don’t want to do the same amount of work for one-tenth of the price. Therefore, let me start to learn this because I have to. There’s another saying in this space that AI is not going to take your job. People using AI will take your job, and that couldn’t be more true. So I had to use it, and then as I felt that fear-based necessity in order to put it to work, I was getting tremendous results, and then that led to word-of-mouth referrals, people saying, hey, Brad, can you do this for us? Then I would either do it for them, but I would also teach them. I kind of have a knack for teaching this stuff and simplifying it down because I need to simplify it for myself to understand it, as I said, I’m not a tech. So one thing led to another, but yeah, fear and necessity led to me figuring this out. The vast experience I have, not only as a consultant but as an entrepreneur, has allowed me to go, okay, well, I know what CEOs and entrepreneurs need, and I also know what is overwhelming. Keep the overwhelming stuff out, know what’s possible, be good enough to be dangerous, and then know how to find the people who can do it for you.

Olivia:
Yeah, and to me, that’s the real rub. So tell us a few tricks for a tech newbie to really take advantage of this, hit the ground running, and then we’ll talk about—I know you have a book and some knowledge that you could share with the community.

Brad:
Yeah, for sure. So for a tech newbie, start with ChatGPT. You can get a free account. I always recommend the higher-paid ones, but if you’re just starting, just play with ChatGPT. If nothing else, yes, there are other tools like Claude, Gemini, Perplexity.ai—these are a lot of chatbots. They do similar stuff. Just jump into ChatGPT, and if you do not know how to prompt, say, ChatGPT—dearest ChatGPT, I don’t know how to use you, but give me some ideas of how I could use you. Or even better, if you have a—let’s say you have a job, maybe you are the head of logistics for a corporation, right? You may go to ChatGPT and say, I’m the head of logistics for Acme Company, and I’ve never used ChatGPT before. First, give me a list of various tasks that ChatGPT might be able to help me in my job role with. It’ll give you a list, like, oh, you could do this and this and this. Awesome. Now say, create a prompt—because prompts are the instructions—create a prompt for every single one of those ideas that will help me become more productive and capable, and it will do it. So it’s acting as your mentor. Here’s who I am, you tell me how I can use you. I don’t know, and it’ll tell you. Then say, now give me the prompts to use in order to get what you just told me to do, because that sounds good, but how do I do it? It will give those to you. It’s one of my favorite little techniques to open people’s brains to go, oh, be darned, like, I never even would have thought to ask it to do that, but it just did. Then continue to let it be your mentor, and then your assistant. Then if you get something that you don’t like, say, how would you make this better? A lot of people like to use this to write books. I’ve got an idea for a book. I’ve never written a book before. Can you give me a strategy to sit down and learn how to write a book? It’ll say, yes, here’s your game plan. Then I might say, all right, great, my topic is how to use AI in business. What’s a good format for creating chapters? Can you just create them for me? It’ll create it for you. Now you can say, well, those are okay, but how could you make them better? It’ll go make them better. This is how you play with it.

Brad:
I like to say FAFO—F-A-F-O—which is f*** around and find out, right? There’s another one—FAFF—F-A-F-F—F-A-F-F-I-I-O, which is f*** around and figure it out. So one of them is, find—just see what it does. But then the other one is, well, let me f*** around and see if I can figure this out because now I’m going to really use it as a sounding board, and let’s figure this out together. A lot of the clients that I get, I don’t know how to do everything on AI, but I’m really good at the figuring it out part, and AI makes it a lot easier to do that.

Brad:
One of my other favorite tools that any newbie can use is a Chrome extension called ChatTube. You don’t have to use the extension—I do, I pay the $5 a month, but there’s a free version. This allows you to go to YouTube, and it creates a little chat window, like a ChatGPT window, on your YouTube videos. If you’re trying to learn something, I may pull up an hour-long lecture or video on something, and I just go to this ChatTube, and I go, summarize this. Create an outline of what I need to know. I don’t want to watch your whole hour video—just give me the good stuff. It’s a great way to learn things you haven’t learned. If people don’t understand how infinite banking works—because I know that this is one tool in your big tool chest of that people can use—I might go find a video on YouTube or ChatGPT and say, okay, I heard Tim and Olivia talking about this, but they didn’t do a great job of explaining it, which I know is not true because you guys are great at this, but I could say, give me a summary. What am I missing? They can start to ask questions of it, and then once it clicks and they need more help, say, hey guys, I finally grok it, I finally get it. Can you help me out? This is great.

Brad:
So there are just a few ways to really start to play with it. Once more than anything else, I would think of the five-bucket framework: thinking, creating, communicating, analyzing, and automating. Just write down what tasks you’re spending your most time on in each one of those buckets. Then you could either ask AI to help you find those, or you could call somebody like me, and I may be able to work with you to work through it. In fact, I’ve got a great freebie I’m happy to give away, which is I’ve got a perfect prompt formula or GPT. It will allow you to use a prompt that I built that helps you build better prompts. If you don’t know how to prompt, it lets you build better prompts. So if you go to acceleratedintelligence.perfectprompt, you’ll get—I’ll send you the information on there, and it’s just a really great shortcut to getting pretty good at this stuff.

Tim:
Appreciate that.

Brad:
Awesome.

Tim:
You’re a wealth of knowledge, and we appreciate you coming on today and sharing it with us and our listeners. How do people get in touch with you if they want to reach out?

Brad:
You can send me an email at [email protected]. That’s one of the best ways to reach me—just that’s my direct email. I’m happy to give you my direct phone number: 214-673-05N9. I’m not afraid to give that out for people—just, you know, I appreciate a text instead of a phone call. If there’s a way that I can potentially help you, answer the questions, I’ve got a lot of resources. The way that I work is both with education and implementation. So on the education side, I think of this as enablement. I’ll work with groups. I just launched a 12-week AI accelerator for entrepreneurs and executives, where every single week we do a 90-minute session, and we just kind of go over things like we’re talking about now. We go over all these buckets, we do workflows together in a group setting. I’ll also work with people one-on-one, much like I worked with you guys, where we do just dedicated two-hour sessions every week, typically, where we’ll do implementation sprints. We’ll find out what are the things you need to do, and we’ll work on them together. Sometimes, if you need—sometimes it’s just saying, look, go use this software, or if you need other resources that I can’t provide, I’ve got a great Rolodex of resources. Then I also do corporate training. Sometimes a company will bring me in to do a one- or two-day workshop or a keynote speech, trying to really enable their people to understand how to use this and create a culture of innovation from the high level to the low level. Once in a while, customers want some custom development, new tools, chatbots, this, that, and the other, automations, and that’s something we can also help with as well. The first part, though, is just really wrapping your head around what’s possible.

Tim:
Yeah, and we’ll have all that information in our show notes. I could speak firsthand—Brad is great to work with and is certainly great at opening your mind as to what’s possible using AI and simplifying it in a way that it’s easy to digest. It’s not like he’s just prompting ChatGPT while you’re on the call. He’s telling you exactly his thought process as he’s going through it. It’s a great way to dip your toes in and get a lot of impact in a small amount of time.

Olivia:
Yeah, it’s a wealth of knowledge and more so an incredible guide on our technology journey, for sure.

Brad:
It means the world to hear you both say that, especially after working with you. It’s fantastic. I appreciate it. It’s been a pleasure.

Tim:
Thank you so much for joining us today, and check out the show notes for the freebies and to get in contact with Brad.

Olivia:
Thanks so much, Brad.

Financial Strategies to Benefit From Inflation

In today’s economy, the reality is that our dollar is never going to be worth more than it is today. Inflation acts as a stealth tax, eroding the purchasing power of your money over time. In this post, we’ll explore how to regain control of your money and position yourself to take advantage of inflation rather than becoming its victim.

Inflation has surged by 18.6% over the past three years. To put that into perspective, something that cost $100 three years ago now costs $118.60. This means your money will never be worth more than it is today. Consider this: if you buried $10,000 in your backyard and dug it up 10 years later, it would still be $10,000, but its purchasing power would have significantly diminished.

The most valuable dollar you own is the one you have today. When you maintain control of your money, you can position yourself to benefit from inflation rather than fall prey to it. Having access to liquid money opens up opportunities that wouldn’t be available if your funds were locked away.

Three Strategies to Regain Control of Your Money

  1. Opt for a 30-Year Mortgage:
    Instead of focusing on paying less interest with a 15-year mortgage, choose a 30-year mortgage to prioritize cash flow over interest rate. This approach allows you to keep more of your money under your control.
  2. Avoid Extra Payments on Your Mortgage:
    If you have a 30-year mortgage, resist the urge to make extra payments. Use that money to build a pool of cash that you own and control. This will give you more flexibility and options in the future.
  3. Limit Retirement Contributions to the Employer Match:
    Contribute to your retirement account only up to the employer match. There’s no guarantee that the dollars you contribute today will have the same buying power when you withdraw them in retirement. Instead, focus on maintaining control of your money now, when it’s most valuable.

If you have high-interest credit card debt, it’s wise to prioritize paying it down before making excess contributions to retirement accounts. High-interest debt can erode your financial stability, so focus on controlling your cash flow and eliminating debt before locking away funds in retirement accounts.

By implementing these strategies, you can regain control of your money and your life. Remember, whoever controls your money controls your life. The more control you have, the more financially free you will be, with options and opportunities at your fingertips.

If you’d like to learn more about how we can help you regain control of your finances, visit our website at tier1capital.com to schedule a free strategy session. Remember, it’s not how much money you make but how much money you keep that really matters.

How to Get the Most Out of Your Income: Proven Strategies for Financial Control

A lot of people come to us feeling frustrated and stuck. They’re earning a good income—whether it’s from a job or a business—yet they don’t feel financially free. Whether their income is $100,000 or $500,000, the feeling is the same. This frustration stems not from how much they make, but from how they’re using their money. And that’s exactly what we’re going to talk about today—how to get the most out of your income.

The biggest issue most people think they’re struggling with is that they’re not earning enough. But in reality, regardless of how much income they make or revenue they generate, it’s how they’re using their money that’s the real problem. Specifically, it’s how they’ve been conditioned to use their money in ways that are actually detrimental to them, their families, and their businesses. Instead, their current approach benefits financial institutions, large corporations, and the government.

Think about it—when you rack up credit card debt, it’s natural to want to get it under control. Credit card interest rates are sky-high. I recently received a letter from my Macy’s card stating that the APR was increasing to 35%. Fortunately, I don’t have a balance on that card, but imagine if you did. It makes perfect sense to want to pay that off as soon as possible. Or consider your mortgage—maybe you’re tired of that monthly bill and want to eliminate it, so you start funneling all your extra cash toward paying it off.

But here’s the counterintuitive part: the first step to regaining control of your finances is not to focus on eliminating those debts immediately, but to create a pool of money that you own and control. Secure your financial future first, before everyone else’s.

Stop Giving Away Control

The first step is to stop giving away control of your money. Once you’ve done that, you can redirect the money you were using to pay down debt toward building your pool of capital. When that pool gets large enough, you can borrow against it, pay interest back to it, and regain control of your financial future.

Yes, it’s admirable to want to get out of debt, but the strategies most people use to get out of debt are actually preventing them from getting ahead financially.

Build Your Pool of Cash First

Initially, you’ll need to cut back on expenses to start building that pool of cash. This can feel uncomfortable, especially when you’re already paying interest on your debts. But by taking this step now—by enduring that discomfort—you’re setting yourself up for a safer financial future. You’re creating opportunities and making decisions that prevent you from getting backed into a corner again.

It’s important to remember that this is a long-term process, not instant gratification. In today’s world, we all want immediate results. It might seem like a quick win to pay off a credit card balance, but then you no longer have access to that money. When an unexpected expense comes up, you’re forced to rely on credit again. It’s a vicious cycle—getting out of debt only to get back into debt. The question is, are you making any real progress?

The Power of Financial Independence

One of the most powerful aspects of building your pool of money is that it gives you options. You don’t have to self-finance every purchase just because you have the cash. If there’s a better financing option available, you can take advantage of it. The key is having the choice. Having the option to either self-finance or use someone else’s money is what financial independence is all about.

If you’re ready to take the first step toward financial freedom and want to learn more about how we put this process to work for our clients, schedule your free strategy session today or check our free webinar on out website.

Remember, it’s not how much money you make—it’s how much money you keep that really matters. Take control of your financial future today.

Simplify Your Legacy with Expert Insights from Adam Zuckerman

Episode Summary

In this episode, Adam Zuckerman shares his insights on the importance of estate planning and the tools necessary to make the process easier. He discusses his journey towards creating solutions that help individuals manage their estate and end-of-life tasks efficiently. The conversation delves into the significance of preparing for asset protection, collaborating with financial advisors, and working with estate attorneys and religious organizations to ensure a smooth transition of wealth.

Guest Info

Buried In Work Website

Key Takeaways

  1. Start Early with Estate Planning:
    • Proactive Planning: Adam Zuckerman stresses the importance of initiating estate planning early in life, even as young as 18 or 19 years old. This early start ensures that your assets and final wishes are well-documented, avoiding complications later on.
    • Building a Strong Foundation: By starting early, individuals can build a comprehensive estate plan that evolves over time as their financial situation and family dynamics change. This approach allows for adjustments and refinements, leading to a more robust and resilient plan.
  2. Innovative Tools and Resources for Estate Planning:
    • Buried in Work: Adam’s company, Buried in Work, provides a suite of tools designed to simplify estate planning. These tools are geared towards streamlining the process of organizing important documents, managing digital assets, and preparing for end-of-life tasks.
    • Technology Integration: The use of technology in estate planning is a significant innovation that Adam emphasizes. These digital solutions help users keep track of their assets, legal documents, and other critical information in a centralized and easily accessible manner.
  3. Collaboration with Financial and Legal Professionals:
    • Expert Guidance: Estate planning is a complex process that often requires the expertise of financial advisors, estate attorneys, and tax professionals. Adam underscores the importance of collaborating with these professionals to ensure all aspects of the plan are legally sound and financially optimized.
    • Holistic Approach: By working with a team of experts, individuals can address not only the financial and legal aspects of estate planning but also the emotional and ethical considerations, such as how to handle family disputes and ensure that beneficiaries are well taken care of.
  4. Personalized Estate Planning Solutions:
    • Tailored Plans: Adam advocates for personalized estate planning solutions that cater to the unique needs of each individual. This includes considering family dynamics, the specific types of assets involved, and personal values and preferences.
    • Adaptability: Estate plans should be adaptable to changes in life circumstances, such as marriage, divorce, the birth of children, or significant changes in financial status. A flexible plan can be adjusted to reflect these life events, ensuring that it remains relevant and effective.
  5. End-of-Life Planning Beyond Finances:
    • Comprehensive Preparation: Estate planning is not just about distributing assets; it also involves preparing for end-of-life decisions. Adam discusses the importance of addressing issues like healthcare directives, living wills, and funeral arrangements.
    • Emotional Considerations: The emotional aspect of estate planning is often overlooked, but Adam highlights the importance of preparing your loved ones for the transition. This includes having open conversations with family members about your wishes and ensuring that they understand the rationale behind your decisions.
  6. Legacy and Wealth Transfer:
    • Preserving Wealth Across Generations: One of the key goals of estate planning is to ensure that wealth is preserved and transferred efficiently to the next generation. Adam discusses strategies for minimizing taxes and protecting assets from potential risks.
    • Creating a Lasting Impact: Beyond financial wealth, Adam encourages individuals to consider the legacy they want to leave behind. This could include charitable contributions, establishing trusts for future generations, or creating a family foundation.
  7. Personal Experience as a Catalyst for Innovation:
    • Adam’s Journey: Adam shares how his personal experiences, including challenges faced during his own family’s estate planning process, inspired him to create solutions that address the common pain points people encounter. His journey highlights the importance of empathy and understanding in developing effective estate planning tools.
    • Practical Solutions: The products and services offered by Buried in Work are grounded in real-world experiences, making them practical and user-friendly. Adam’s goal is to demystify estate planning and make it accessible to everyone, regardless of their background or financial situation.

Transcript

Olivia: “Hello and welcome to the Control Your Cash podcast. I’m your host, Olivia Kirk.”

Tim: “And I’m your co-host, Tim Yurick. Today we have with us Adam Zuckerman. Adam, thank you so much for joining us today.”

Adam: “Yeah, it’s great to be here. I think I like ‘otter’ better. That should be a new nickname.”

Olivia: “Hey, you got it, at least for the next hour. All right, let me tell you guys a little bit about Adam. As an entrepreneur, attorney, and MBA, Adam is a subject matter expert focused on the impact and implementation of future-facing technologies and the fourth industrial revolution, often at the intersection of enterprise growth and startups. With a diverse background in many industry verticals, including energy, finance, nonprofits, startups, and Fortune 500 companies, he serves as an advisor to several organizations, keynotes events around the world, and has been hired to present on the future of marketing and technology to leading global agencies. He’s also an Eisenhower fellow, adjunct professor at the University of Maryland, and has been a guest analyst on the topic of business and technology on CNBC nearly two dozen times. So again, thank you so much, Adam, for being with us. We’re excited for a great show.”

Adam: “It is great to be here. That is a bio that I haven’t heard for a very long time, but it’s a blast from the past. Glad to be here, and we’ll talk about what we’re working on today too.”

Tim: “Yeah, awesome. So, Adam, I appeared on your podcast several weeks ago, and it occurred to me that you and I have a lot of synergies in the business that we do. So I was very, very interested in the estate planning concepts that you have experienced and you have sort of perfected in my eyes. So if you could give us a sort of a background on your journey as to how you got to that point and, more importantly, some of the collateral and the products that you have designed and implemented.”

Adam: “Yeah, I’d be happy to. It’s an unexpected journey that’s taken me to where I am today. So the current role is founder of a company called ‘Buried in Work’ that helps people simplify their estate planning and end-of-life tasks, all the way from when someone’s 18, 19 years old to past when someone passes away, whenever that might be in their estate transition. I was very fortunate to be in a situation based on all the skills and roles and opportunities that I had leading up to where I am today—that’s a little bit of what Olivia mentioned in the bio—to position me to build this company. And the funny thing is that I didn’t expect to make this company at all.

My father was at my house doing a bit of woodworking in the basement, and he walked up the stairs and said, ‘I’m tired.’ When he says, ‘I’m tired,’ it’s a little bit different than if Olivia or you, Tim, or I say it. When we say it, we want to take a nap; when he says it, it is an indication that he has to go to the doctor. The reason why is six and a half years prior, he was diagnosed with leukemia. I donated bone marrow to him a long time ago. He went to the doctor, and they checked him into the hospital on a Thursday, and 12 days later, he passed away far too quickly.

So, I hopped in and helped my mom transition everything on the estate. As with many people, it was a complicated and confusing situation. I took very diligent notes of everything I did. When I met with my mom’s financial planner and showed her what I had put together, she said it was the most comprehensive transition she had ever seen in her life. On one hand, I had that little devil on my shoulder saying, ‘Ah, she just doesn’t want you to move your mom’s money,’ and on the other shoulder, the angel saying, ‘Well, you’re pretty organized; maybe there’s something to this.’

She encouraged me to put it online, give the resources away, and share my learnings with others. I talked to a few friends and showed a few adults my mom’s age what I had done. The overwhelming response was, ‘Adam, you absolutely need to give this to other people.’ So, I built a website, and within a week, we had over 10,000 visits. The feedback was, ‘The information you put online is great; here’s my story, here’s what I learned; how can you help me with this?’ That last question turned into what became ‘Buried in Work,’ where we are creating resources that help people before they need it and after they need it. It’s effectively sharing information, giving the gift of organization.

Now, we’ve got products like checklists, guides, and the most comprehensive estate organization system available right now, called the Estate Preparation Package. It’s designed so that if you get hit by a bus, your family will have all the information they need to deal with your incapacitation or passing away—they won’t have to search for it. We can talk about that in a bit. We’ve also got card games now to help you capture those memories from loved ones, like the ‘Nothing Left Unsaid’ card game, which helps you quickly get through questions like, ‘Do you have a will? Do you have a trust? Who helped you with it? Where are they located? How do you feel about palliative care?’

We started off helping individuals, but now we’re working with businesses, service providers, attorneys, CPAs, synagogues, temples, churches, hospice companies, and nursing homes. The interest in what we’re doing is quite frankly wonderful. That’s a quick overview of where we are.”

Tim: “You know, they say that Innovation is the mother of necessity, right? So I think it’s incredible that you were sort of backed into this position, and you basically became the executor of your dad’s estate. All of a sudden, I think your background as an attorney probably helped you with the organizational skills for sure. But that being said, there are a lot of attorneys out there who aren’t really organized as well, so it was obviously a combination of a lot of things. But at the end of the day, one of the things that attracted me to your company is the fact that this is an all-encompassing process that really doesn’t seem that difficult to implement.”

Adam: “That’s right. On average, it takes 570 hours to administer an estate in the United States, and the reason isn’t that the process is extremely difficult—it can be challenging if you’ve never gone through it before—but rather, the people going through it for the first time are in a time of grief, stress, and they’re on a scavenger hunt to find information. What we found is that if you organize everything in an estate, in a status, in a place that’s easy for your loved ones to find—your heirs, your spouse, your executor, your administrator—the effort will be the same in terms of the process, but they’ll have the tools to go through it much faster.

By doing so, we’ve expanded the definition of estate planning—not just having a will or a trust or giving directions on what to do with your assets or belongings when you pass away, but really positioning your entire family to have the tools and resources they need. What I mean by that is, if you have pets, what’s going to happen to them if something happens to you? Who’s going to water your plants? What bank accounts do you have, where are they located, how do you access them, how are your bills paid? On average, women outlive their male spouses by 5.8 years in the United States, and there are many millions of people about to find themselves in a situation where they’re not familiar with paying the bills. We have a solution that provides peace of mind by giving them the information they need—knowing where accounts are, how to pay bills, and what needs to be done.”

Tim: “You know, that is so important. In our business, when we help families ensure the breadwinner or businesses ensure key people, there’s going to be a windfall of money coming into that estate, family, or business. A lot of times, the people left behind may not be familiar with handling money or paying bills, let alone managing a large amount of money. And it comes at a time when the key person, who the survivor relied upon to make large decisions, is no longer there. Now, at the time you need to make these big, important decisions, the key person you’ve always relied upon is gone. This puts the survivor, whether it’s a spouse or a child, in a very overwhelming and confusing situation.”

Adam: “Tim, you’re right. It’s funny, my dad always said to my mom, ‘Don’t worry, Adam will take care of it.’ And in a way, he was right, and he also knew my sisters would help out because they’re involved in some capacity. But in his mind, if you asked him, ‘Where is the receipt for when you replaced the roof 20 years ago?’ he’d go to the office, second drawer down, six files back, and he’d know exactly where it was. But him knowing that is very different from someone saying, ‘Oh, Adam knows the files are in the office.’ So, whereas you might think, ‘Oh, I’m totally organized,’ or ‘Oh, my child knows the key to my safe,’ it doesn’t mean they actually know where things are or have the information in a way they can process. What’s important is to step back from your perspective and, using design thinking, put yourself in the shoes of the people who’ll be impacted to see how they would react if something happened. That’s when things get surprising.”

Olivia: “That makes a lot of sense, Adam. It’s funny because, as a young adult, you start thinking about these things—your parents, the things you’ll have to deal with. And it’s funny because so many families don’t talk about this stuff. Those conversations aren’t being had about money, it’s still not talked about at the dinner table. Are you seeing that a lot in your position, or are these people who come to you more from the older generation or the younger generation when planning?”

Adam: “It’s a pretty even split and changes depending on the week. What’s been phenomenal is that we found when the older generation comes to us, they’re not just looking out for themselves but also thinking, ‘Hey, I’ve got children that I want to position better.’ So they’ll buy an estate preparation package and they’ll also get one for their child or for their children. And then we also have people coming to us saying, ‘Hey, here’s a life event—I just got married, I just had a child, I just got a new job, and I want to make sure that things are in order.’ And then when they see it, they go, ‘Oh wait a minute, I actually need to get this for my parents too.’ So then they buy multiple packages, sometimes they only buy one, sometimes they don’t buy anything and they use our self-serve resources on the website as well.

But the neat thing is that the people coming to us often are doing so because someone they know—whether it’s them directly or a family member or a friend—has gone through this process and they saw how hard it is, and they’re looking for solutions. This is not something that you typically wake up on your own and go, ‘You know what, today is the day I’m going to spend going through my bills or gathering my information and writing down my family genealogy and gathering the information so all my tax returns are in the same place.’ Something happens, and with the way the demographics are going in the country right now—10,000 Americans turning 65 every day—this ‘something’ is going to happen to more and more people at a faster and faster rate.”

Tim: “Absolutely. So, are you seeing that so much of our bills and life are now online, and when people don’t do this preparation, I imagine it’d be very difficult to know where everything is because all you would have is your parents’ phone, you know, if they’re tech-savvy enough to have all the apps and everything set up on bill pay. I know my neighbor passed away recently, and his sons were looking through his bills, and they were like, ‘Why is he being charged $125 a month for this?’ It turned out to be their mother’s cell phone bill from when she died like 10 years ago, and he’s been paying this bill for so long. So you just don’t know what’s out there if you don’t have it written down somewhere.”

Adam: “Yeah, that’s so true. The joke used to be—and I say joke in quotes—between attorneys, if you wanted to know what bills somebody had after they passed away, just check their mail because within three months, you’re going to get a letter of delinquency. But that was a joke from two decades ago. Things are very different now, where you know, ‘Go paperless, it saves the environment, it helps the companies.’ Well, that also means there isn’t as much of a paper trail. And you’re a little bit younger than I am—maybe you’ve seen the movie Zoolander, the joke of ‘The files are in the computer.’ Well, if the files are on the computer, it doesn’t mean I know how to find them. It’s the same thing with the office, only even worse. And that’s exactly right—people now also have to worry about something called their ‘digital legacy.’ That’s your email and online accounts and passwords. Who has access to it? What happens to your files when you pass away? If you have Facebook, is it memorialized? Who can log in? What do you want to have happen to your photos? Should they be deleted? Should somebody get them?

What computers and phones do you have? Because if somebody’s not paying for the service on the cell phone, all those two-factor authentication text messages that we get, guess what—they’re going to be locked out of accounts if they could get in. And then you have to worry about, well, even if they can get in, should they be getting in? Because they may not be legally supposed to. A lot of people think, ‘Oh, I have a power of attorney, I can get into all these accounts after someone passes away.’ The reality is the power of attorney privileges cease immediately when the person dies. You have to go through and get a letter of administration or a death certificate, and then you have to file with them. So we’re creating templates to help people go through all these processes. There are a lot of tips and tricks that if you haven’t gone through it, you’re not going to know—not because you’re an idiot, but because you’ve never gone through it before. And that’s what we’re trying to do is just make things easier for people to simplify the process.”

Olivia: “Yeah, that makes a lot of sense. Is it different from state to state? Do you work with all of the states, or are you mainly in the Maryland area?”

Adam: “I love that question. We have a lot of customers in the Maryland area because that’s where we started, but our resources are countrywide. If you want to find out the requirements for a will in Arkansas, come to the website, and we have that. We won’t provide legal services, so while I am an attorney, we’re not offering legal advice, but we are providing the information and tools people need to navigate these processes.”

Adam: “As an attorney, I’m not providing legal services, and the team isn’t providing legal services. What I mean by that is we’re not drafting wills, we’re not drafting trust documentation for you. What we are doing is helping you get your information in order and then giving you a link to a service directory on our website where you can find attorneys in your area, tax professionals, funeral homes, cemeteries, hospice companies, long-term care hospitals in your area, and then they’ll be able to serve you better.

What people have told us is that after they’ve bought our estate preparation package, they actually saved money on their legal bills because the attorneys had all the information they needed. And while they’re billing hourly, they’re able to work even faster, so it pays for itself in a unique way.”

Tim: “Yeah, that’s absolutely true because, you know, the attorneys at least have an idea of where to go for the information, but it takes time to learn the stuff, right? It takes time to know—in our industry, it takes time to learn what questions to ask to get the right answer, and I’m sure it’s the same way in your industry and as the executor of the estate and as an attorney. So, yeah, it’s definitely a learning curve, and it takes time to learn things. So having it all in one place, I would imagine, makes for fewer mistakes along the way.”

Adam: “Service providers are very happy. There are a few tax professionals that we’re working with, and one is looking at a four-figure order—he’s getting estate preparation packages for all of his clients. The reason why is it’s an appreciation token; it gives you a reason to check in with them on an annual basis, it gives them a talking point to tell their friends, ‘Look what just happened,’ so it’s deal flow. There’s just a lot of stuff that is working out really well.”

Olivia: “So, Adam, you mentioned a card game. I’m curious as to how that developed and if you can give us a sort of story as to how it’s been successful.”

Adam: “Okay. We were sitting in the hospital with my father, and we were just joking. We knew that things were kind of on that downward spiral toward the end, but he was very competent and had all his faculties, give or take, up until just a day or two before he passed. We started saying, ‘Dad, tell us one more story about this. What do you think about that? What’s your favorite food that you ate? Tell me the story about how you met Mom. What’s your legacy that you want to leave? If there’s one more thing that you could have done, what would you have done?’ Because the reality is, when somebody passes away, unless you have a recording of them, unless you had a conversation with them, their stories are gone, and that’s unfortunate.

So what we did is we took 126 questions across six categories and put them into a card game. It’s called ‘One More Story.’ You can get it on our website; it will be on Amazon probably by the time this goes up. It’s actually in Johns Hopkins Hospital right now in the gift stores, which is kind of neat, and in other places too. It just allows you to have these stories and conversations.

What is interesting is how people are using these cards. I originally thought they would be designed and delivered in a way that you could use them when people are getting older. So, they’re poker-style cards, a much thicker box, really easy to open, the finish on them is tactile design so it doesn’t slip out of your hands—you know, we’ve all seen those bad playing cards, but these are high quality. They’re printed in the United States, and their GSM 300, if that means anything to anybody, so the weight is hefty.

But people are buying them, and we’ve gotten emails saying, ‘Oh, after going through the game, I left them on my kitchen table. My teenage daughter and her friend, I came home, and they were going through the questions,’ and it led to conversations. We’ve had people reach out and say that they’ve taken them on dates, which I thought was crazy, but when you think about it, it’s like, ‘Yeah, they’re really good get-to-know-you cards, why not?’ We were written up in a ‘Best Father’s Day Road Trip’ guide, which is pretty neat.

And then on the other side of the equation, the ‘Nothing Left Unsaid’ one—it’s a little bit more of a heavier topic. It has questions like, ‘Do you have a will? Do you have a trust? Where are they?’ It goes through a lot of the questions that you really want to have answered if you can, without having to write everything down. But that’s the ‘Okay, really quick, let’s get this done,’ and lawyers and CPAs—they’re buying them and giving them to their clients as well. They’re leaving it in their office in the waiting room so when people see them, it gives them the idea of, ‘Wait a minute, I didn’t think about having a guardianship designation in my will. That’s what this definition is; I should talk to my attorney about that.’ So it pre-educates them and helps with an upsell from the business side—a lot of use cases, some of which were unexpected, some of which are working out better than we thought.”

Olivia: “That’s amazing. So Adam, you were talking earlier about working with, you know, businesses, CPAs, synagogues, and everything like that. In what capacity are you working with them?”

Adam: “That’s a good question. So it depends on the company themselves. We have a bunch of different offerings, and we custom tailor them. If you’re an association or religious organization, we have fundraisers where you can take our products, and we have a commission structure that goes back to you. We have custom-branded white-label options, so ‘powered by Buried in Work,’ where we have 1,700 articles on the website, 30-plus guides and checklists. We’ll sit down and go through and say, ‘Alright, which of these are good for your community?’ and then we come up with a package where that can live on their website, or they can send people to us, and we’ll host a page for them where they have an instant, effectively, custom-branded resource bank for their communities or clients in a matter of weeks.

That’s great for hospice companies that want to focus on doing what they need to do, but they don’t necessarily want to say, ‘These are the instructions on how to transfer a car after somebody passes away in Pennsylvania.’ We have that information; we can put that together really quickly for them. Employee benefits—companies are offering our resources to their employees instead of just giving them a gym membership reimbursement, which is great, but this is something that gives them a lot of peace of mind. Sometimes it’s, ‘Okay, we just want to make the resources available,’ and other times it’s, ‘We’ll actually buy the estate preparation packages,’ or have you come in as a workshop.

End-of-life service providers—obviously estate sale providers—same thing, games, checklists, whatnot. Retirement, senior living communities, hospice, palliative care, pre-need insurance, therapists, death doulas—there are a lot of people interested right now. To give the exact answer of what we’re working with them on, it really is specific to the company we’re dealing with. As an example, earlier today there was a religious organization in Maryland that we’re talking about setting up a custom webpage for them that will host all the information for their congregants. For their members, the congregation, if something happened, their website would link to us. They’d have a special password, and they’d have everything they need to know about end-of-life planning in one spot.

So, long answer to a short question.”

Tim: “Yeah, because it does impact everyone, right? At the end of the day, most of us are going to deal with this unless, well, you have really good siblings. The former Chief Deputy Technology Officer at NASA was talking to me about one of the products, and I think his quote is one of the best we’ve had, and we actually put half of it on our box. The second half was, ‘Leave your heirs the gift of organization,’ which I think is brilliant. But the front half of the quote, which not a lot of people know, was effectively—and I’m going to paraphrase it—’Whether or not you settle somebody’s estate, somebody is going to settle yours.’ And that’s the truth of it. We all have an estate plan; the estate plan just might be dictated by the state’s laws or regulations if you don’t have something in place and you’re not taking matters into your own hands. So if you don’t want someone to advocate on your behalf without them necessarily knowing what your wishes are, it’s best to get organized and take control of the situation yourself, and he’s 100% correct.”

Olivia: “Wow, that is so profound too because it is spot-on. I mean, somebody’s going to settle my estate, somebody’s going to settle your estate, somebody’s going to settle Olivia’s estate—hopefully not for a long time—”

Tim: “Exactly.”

Olivia: “—but giving that person the gift of organization will make that job so much easier. And again, we see it a lot where people are so unprepared for the inevitability that is now right at their doorstep. And it is, as I said, overwhelming, confusing, and a lot of times, it’s maddening. They’re like, ‘Why didn’t he or she do this? Why didn’t they take care of these issues?’ And a lot of people just think, ‘Oh, I’ll get to it later. I’ve got plenty of time,’ or, ‘Oh, I just don’t need to deal with it.'”

Adam: “…because it’s someone else’s problem, but it’s unfortunate that the reality is that every single week I get phone calls from people going, ‘They weren’t prepared, they didn’t know, they didn’t wake up, they fell, they slipped—what do I do?’ And it’s heartbreaking to see. Fortunately, we are making the process a little bit easier for people who are willing to spend a little bit of time getting their affairs in order.”

Olivia: “Yeah, and I love that it sounds like you have options for pre-planning and for people who didn’t necessarily plan—checklists for both to get them through that tough time—which is a really good thing because, you know, you don’t necessarily have control over whether that person does the planning, right? You could nag your parents forever, and they don’t necessarily have to take those actions. But having that guidance afterward, I’m sure, is a big relief because there’s so much unknown.”

Adam: “Yeah, and like, we have analytics on the site. Right now, we have 12 active users on the site—I’ve got the dashboard up in front of me—so they’re in Nevada, Oklahoma, Texas, Mississippi, Alabama, South Carolina, North Carolina, Illinois, Montana, Washington, Maine, a few other places. So there’s actually more than 12 people; there’s a little bit of a delay. And we can see the pages that people are hitting. Right now, most people are on the ‘Find Unclaimed Property’ page—we have links to every single unclaimed property database in the country, both state and federal. But the second most-visited page right now is the checklist of ‘What to Do After Somebody Dies.’ It gives you 56 steps: ‘Do this, do this, do this.’ You can tell that those groups of people are likely in very different stages of the journey.

What I want to see is that the number of people utilizing the website shifts to the preparation pages as opposed to the after pages. But the reality is, right now, most people are looking—when you look at the metrics across the board—at pages that are, ‘Oh shoot, something just happened.’ And that’s a challenging thing to see for a lot of reasons.”

Olivia: “Yeah, but like you said earlier, you know, it starts with a trigger. There’s always a trigger to these thoughts in your head like, ‘Oh, I need to take steps.’ So hopefully, after they go through this checklist, they’re able to shift focus on, ‘Oh my gosh, I don’t want to do this to the next generation—let me get my stuff in order and be proactive going forward.’ So I’m sure some of the people are going to end up there, at least, right?”

Adam: “And that’s the hope. I’m sure that’s the hope.”

Tim: “Yeah, so Adam, just out of curiosity, do you have any estate planning attorneys who are subscribers to your website or your services? Because I think they would—on the surface, you could look at it and say, ‘Well, that almost looks like replacing them,’ but I see there’s tremendous synergy there.”

Adam: “Absolutely. We have numerous estate planning attorneys who are content contributors on the website. We are in discussions with several right now about taking our content and white-labeling it. What we do is make their jobs easier because attorneys don’t want to spend time educating their clients on what a will is—the attorneys want to do the legal work and actually get paid to do the work that matters. So this is something that they’re viewing as the ultimate intake document, where we’re helping them do their job better. And that’s one of the reasons why we’re not actually creating wills and drafting wills—because as it stands right now, I don’t want to take that work away from other people; I want to help them do their job better and get people personalized service in the jurisdiction that they live in.”

Tim: “Yeah, and like you mentioned earlier, it helps everything become more efficient from a cost perspective and from a workflow perspective, right? Because attorney work isn’t necessarily quick, but if they know exactly what they’re doing, it could certainly make it faster. And that efficiency—you could hypothetically charge more for it, right? Because it’s a better service.”

Adam: “Exactly, exactly.”

Olivia Kirk: “Yeah. So Adam, how could our listeners find you or locate you or get information from your website? Phone numbers, whatever you want to share.”

Adam: “Very easy—just come to the website, it’s buriedinwork.com, so B-U-R-I-E-D-I-N-W-O-R-K dot com. You can email me personally if you want—[email protected]. There’s a contact form if you’ve got questions, and me or somebody from the team will get back to you. Real people read the emails, it’s amazing.”

Tim: “I heard you’re very organized.”

Adam: “Sometimes. Sometimes.”

Olivia: “Awesome. Well, it was great speaking with you. This was so informative, and you know the work you’re doing is certainly going to make an impact for generations to come.”

Adam: “Thank you, I appreciate it.”

Joey Mure’s Wealth Without Wall Street Journey

Episode Summary

In this episode of the Control Your Cash Podcast, hosts Olivia and Tim chat with Joey Mure from Wealth Without Wall Street. Joey discusses his journey from working in the mortgage business, feeling financially insecure despite a high income, to discovering the concept of financial independence through his partner Russ and a pivotal book. Listen as they dig into the idea of controlling cash and generating passive income, contrasting it with the traditional Wall Street approach, and highlighting the importance of setting personal financial goals, careful planning, and the right support system. Joey also shares insights from his new book, which offers a comprehensive guide to achieving financial freedom. Tune in to learn how to align your financial strategies with your goals and create lasting financial security.

Guest Info

Link from Podcast

Wealth Without Wall Street website

Wealth Without Wall Street book

Key Takeaways

The Power of Access to Capital:

  • Having access to capital opens up opportunities that are otherwise missed. Joey emphasizes the importance of being able to choose the best investment opportunities and passing up those that aren’t good enough.

Financial Freedom Defined:

  • Joey defines financial freedom as having passive income exceed monthly expenses. He emphasizes the importance of controlling cash flow and aligning financial strategies with personal goals.

Critique of 401ks and Similar Accounts:

  • Joey points out that 401ks are not conducive to achieving financial freedom because they restrict access to funds until retirement age. He encourages thinking like Wall Street and banks, focusing on cash flow rather than accumulation.

The Book “Wealth Without Wall Street”:

  • Joey discusses the journey of writing the book, the challenges faced, and the value it provides. The book offers a roadmap to financial freedom, outlining the steps of setting goals, creating a plan, and finding support.

Transcript

Olivia: Hi, welcome to The Control Your Cash Podcast. I’m Olivia Kirk

Tim: And I’m Tim Yurek and we are here with Joey Mure.

Joey: Hey, hey, welcome. I’m so glad to be here.

Tim: Joey is from Wealth Without Wall Street. They’re located in Birmingham, Alabama, and they, they are promoting their new book creatively entitled Wealth Without Wall Street.

Joey: Hey, Tim, that’s what you get when you have two rednecks from Alabama. We just pick one name and we stick to it. Everything’s named Wealth Without Wall Street. In fact, um, my youngest child is, is named Wealth Without Wall Street. So, you know, that’s, that’s just how we roll.

Tim: I thought, I thought, well, I’m sure your oldest child is named Joey.

Joey: If I had, if I had a boy, it probably would be, uh, I got five girls. So, you know, it wasn’t in the cards.

Tim: There you go. So, Joey, tell us a little bit about your journey. You know, when, how you met up with Russ and how you sort of got captivated with this concept.

Joey: Yeah, I’ll tell you that, um, I think I’m on the journey that everybody is at some point in their career, their life is. I was the guy that grew up thinking you have to go study hard, go to college, get a good job, work there until you quote unquote retire. And man, just and hope that the the Wall Street game takes care of you in, in this accumulation model, like just stack up enough cash that one day it eventually takes care of you in retirement. And here I was, I was in the mortgage business and making great money. In fact, you know, more than I actually thought I would be making in my late twenties. And I looked up and I realized that I really didn’t feel any closer to this, like financial security, financial stability, financial, you know, independence, if you will, even though I was making well over $300,000 a year.

And I was like, something’s not quite right about this. You know, I’m putting money away into this thing, this 401k, everybody’s telling me that you’re supposed to do. I’m getting a match from Wells Fargo and this is, you know, it seems good, but I don’t feel like this is getting me any closer to the goal.

And in fact, I was actually getting farther from it because here I was a young family. I was working all the time, 60, 70 hours a week just to keep this commission, um, you know, hamster wheel going. And I was like, something, there’s something wrong with this. I’m at the beach and my kids are down there and I’m up here taking phone calls and doing pre-approval letters for the realtors that I work with.

And this doesn’t make sense to me, but I didn’t have an answer for what, how to, how to solve it until, as you mentioned, Russ, my business partner, we were, we were good friends at church. He handed me this book one day and he said, Hey, I want you to read this. I’m going to start referring you clients for mortgage, and I want you to understand what they understand.

And so here, read this book. And, and I did. And when I read it, it was like an aha moment. It was like, ah, this is what’s been the thing I’ve been looking for, right? The, the solution to the problem. And now we can get into more of that if you want, but that was really the light-bulb moment. And it took me to say, I need to control my finances.

And even further, I need to turn that into passive income so that I can buy the time back to be with my young family and to, to have this financial freedom that we talked about.

Tim: Well, you know, it’s, it’s really interesting that you felt that there was something missing. You just couldn’t put your finger on it. And you know, it’s, it’s, it’s amazing that that Wall Street institution wants you to trust everything to them. And then they act like there’s, they have this mysterious mystical power that only they know. And if you, if you have the audacity to ask them a question, they talk down to you like you’re a stupid SOB. And, and I find the whole, the whole process insulting. But, that’s what, that’s what we are trained to do. And if you do anything outside of that model, you’re a heretic.

Joey: A hundred percent. Yeah, the, the name Wealth Without Wall Street flies in the face of everybody’s like, wait a minute, there’s something other than that? Like, I just assumed that was the only thing. And to your point, um, you know, Wall Street has made it out to be that it’s so complex. You would have to go to school for years and get all of these various, um, designations and licenses and all this before you could ever understand how to do investing on your own.

And I bought that. I, I literally was like, well, I don’t want to mess things up. I don’t want to, you know, stick my head, uh, where it’s not supposed to be. And And lo and behold, deals were passing me up left and right because all of my money was locked up in this Wall Street casino. And I lost money in 2008. I lost money in years after that. And I thought this is, this doesn’t make any sense, but I don’t know what else to do. And, and I, like I said, uh, I give Russ a hard time on our podcast and YouTube channel and all this stuff, so. But I’m really grateful that he actually charged me $20 to read the book. And, uh, cause if he didn’t, I probably wouldn’t have read it and I wouldn’t be where I am today.

Olivia: Yeah, it’s funny how, you know, a lot of people who come to us, some of them don’t realize that there’s a problem. And that’s a lot about, like, that’s a lot of what we do is show them the problems that aren’t, that are there now, but also what those problems look like down the road, right? Because a lot of times it’s, it’s too late by the time you realize that, hey, this isn’t working.

This doesn’t feel right. Um, I don’t have any access to money and I’m making all this money. I’m saving all this money, but everything’s slipping through my hands. So, you know, the fact that, um, Russ came to you with that solution, you recognize the problem and then you actually took action on it is, is a really big deal, right?

Joey: Yeah, no doubt. And it was one of those things that I think I liken, um, what you guys do, what we talk about on our show, um, as like being at one end of a tunnel. And, and like at the very beginning, you can see that there’s like a light, you know, like down there. If you, if you ever stood in a tunnel at one end and you’re looking at the other, you see a very small opening and you’re like, okay, there’s something there and I’m going to just do what I can.

And I mean, you’ve probably seen this a million times people implement this infinite banking concept. That’s what we’re talking about at a small level to begin with. They just start doing maybe, you know, my first policy was $2,000 a month. And I thought that’s the only amount I could ever put into this.

Like that’s all that I have access, you know, left over to do. And then as you start walking down that tunnel, you start to see the same opening just gets bigger. And you start to see the picture that was always there, but now it’s in bit in a better perspective and I can see a whole lot more. And so then, you know, I started two, three, four, I’m up to like 20 something policies with my family and we’re more than 10 X what we had done to begin with.

But that’s because it, the vision starts to come into clarity. You start to see controlling my cash is tremendous. Like this puts me in the catbird seat for deals that I never would have gotten access to before. Um, I just did a deal less than 30 days ago that somebody was needing a bridge loan for 30 days and in that deal I had to come up with just shy of $200,000 to help them bridge the gap on this massive apartment funding deal.

And for that, they gave me 2% for the for that one month on that money and a half a percent in the overall project of the apartment complex in perpetuity. Do you think I could get a deal even closer to that in my 401k? Not a chance. So controlling your cash is just an amazing place to be. So I don’t know if that helps you.

I’m just trying to give you like my, my journey is, I mean, it started with that small picture and now it’s in full, full view.

Tim: And it’s, it’s so common to when that happens, because, you know, like Nelson used to always tell me, he said, Tim, when you have access to capital, opportunities we’ll find you. And there is no, there is nothing that I’ve experienced in my life with, with more veracity than that statement, because when you don’t have money, there’s opportunities flying past you.

You don’t even, you don’t even know they’re happening, but then all of a sudden you have access to capital and the good that the really good deals start coming your way. And it happens, they happen. Because you have access to capital. And one of the things that I found and the amazing thing is not so much the deals you take advantage of, but the deals you pass up because they’re just not good enough. And when, when you were cash strapped, so to speak. You would have jumped at those opportunities. And now you get to pick and choose and say, I don’t know if that’s where I want to put my capital at this point.

Joey: A hundred percent. Yeah. We talk about the book that we were referencing is Become Your Own Banker. And there’s nothing more true than to think about that position. A banker underwrites each deal according to whatever they determine is worth the use of their capital, right? And, and they turn down tons of deals that don’t meet the criteria.

And that’s what you’ve done is you’ve put yourself in that position. And, uh, we talk about this, you know, in our, our book and in our, our training, our, our coaching that you have to get yourself around deals, because if you only see one or two, they all look good. But if you see a hundred, you start to see those first two that you saw, those are terrible in comparison.

It’s always compared to what, right? And, and so man becoming an investor is a super important process. You know, step in this process and you can’t do it just by doing it as a hobby every once in a while.

Olivia: And it’s funny, Joey, the whole Wall Street model aims like if you’re following that model, right? If you were saving in your 401k, saving in traditional investments, even if they’re non-qualified, the last thing anyone wants to let you do is access that money. You know, whether it’s qualified or non-qualified, it seems like it’s very difficult to get your hands on that money, so even if you are saving in those vehicles and you do have access, it’s not as easy as, okay, I have this cash available, I have this opportunity, do I want to do it? But there’s nothing standing in your way to take those next steps, which is something that I don’t think a lot of people realize, right?

So, when you buy into this model, and you put all your cash flow towards it. It makes it very difficult for you to take advantage and educate yourself on other investment opportunities because you, you believe that the Wall Street model is the right one.

Joey: Yeah totally, and I want to point something out that you didn’t say directly, but I’ll, I’ll point it out. You know we believe that the absolute answer to financial freedom is when your passive income exceeds your monthly expenses. Right. So if this is the first time you’ve heard us talking about this, it’s great.

Just think about it for a second. If your monthly expenses, I’m just going to use an arbitrary number, $10,000 a month, and you have $10,000 a month that hits your bank account, ACH, in your mailbox, wherever the location is, I don’t care, but it comes to you without you actively having to go and produce it.

It’s literally passively put into your account. If you pull up the app on your phone that says calendar, at that point, as soon as that happens, your calendar is completely open. Nobody is dictating to you what’s on it. You’re getting to choose what gets put on there, who you spend time with, how long, what location that you’re spending the time with them and in what way you’re investing your gifts and abilities that God’s provided for you.

It is all up to you at that point. You’re at your complete potential as far as what you can do to impact this world. So let me ask you a question. Why do you think Wall Street encourages us to accumulate money into an account over 20, 30, 40, 50 years and yet they do not choose to be paid in a similar fashion? How does Wall Street get paid? They get paid on cashflow when, 30 years from now, or today? Every month, whether you make money or not, they’re going to take a management fee. They’re going to take all kind of junk fees, whatever it is. And it’s going to be percentage based on your account value. Again, whether it went up or down and they get paid today. Who do you think is creating financial freedom? Are they creating it for you or for themselves? That, and so I just want to, like, I’m not trying to just like completely pooh-pooh Wall Street because my name and my company’s Wealth Without Wall Street. I’m just saying, think like the Wall Street guys and do what they’re doing, not do what they say to do.

And, and that will lead you to actual financial success, financial freedom that we talked about in our book and in our podcasts and everything else.

Tim: Yeah. So, it’s more, it’s it’s more a thing of do as they do, not as they say.

Joey: A hundred percent. I mean, we’ve, we’ve talked about how banks think. They try to encourage you to get what the lowest interest rate, right? Hey, you should get the lowest interest rate. But meanwhile, that means that they’re telling you to pay something back over the shortest amount of time. Well, why did they do that?

Instead of, so just as example, they tell you to do a 15 year mortgage at a lower interest rate. They’re encouraging you to do it at that lower interest rate. Why? Because they get more of your dollars in repayment today than stretching it out over 30 years. Well, why is that? Because they want your cash flow today.

They’re trying to create cash flow, not accumulate. So in both cases, do as they do, not as they say.

Tim: Yeah, that’s a great point, Joey because when you think about it, they take our eye off the ball as to what’s really important by saying, hey, you’re gonna pay more interest with a thirty year mortgage than you will on a fifteen where, you know, you’re gonna pay seven and a half percent on a thirty versus six uh six and a half percent on a 15. Why do they incentivize us to take the lower, you know, the lower interest rate? Because they’re getting a greater chunk of our monthly cash flow. So the name of the game is cash flow, not interest rate, but they take our eye off the ball by saying, hey, this is the interest rate. We can get you from seven and a half to six and a half, but you got to do it on a 15 year amortization rather than a 30.

The reason they do that is because it’s always about and always has been about cash flow, not interest rate.

Joey: Absolutely. And the faster that you, I mean, the funny thing is we’re sitting here talking about Nelson. And if you don’t know who we’re talking about, Nelson Nash. The founder of the infinite banking concept, um, a personal mentor to Tim and I, and Russ, as we’re talking about, um, the author of Becoming Your Own Banker, what did he say?

He said, if you know what’s going on, you’ll know what to do. And this is a perfect example of that. As soon as you understand that banks, Wall Street, big corporations, you name it, they run off of cash flow and they create freedom for themselves through cash flow you’ll know that that’s what you have to do. Again, it’s not that I want to you know victimize or you know make make banks and Wall Street the the big evil villain I’m just saying they’re pretty dang smart, like let’s start doing what they’re doing and then we’ll see and not what they say to do.

So anyways, just giving Nelson another plug there because he was a brilliant man.

Tim: Oh, absolutely. And you know, the, the impact that he has had over his life and beyond because of people like us. Who are disciples of his, uh, is just incredible. And the impact that we’re able to have with our clients by literally shining light on the areas that need, need to be exposed, uh, is just incredible.

Joey: Totally.

Tim: So tell us a little bit about, about the book. I know in the pre-call you had, you had mentioned that it’s, it was a longer project than you had anticipated. You know, that, that’s something else, you know, talk, talk about the book journey, Joey.

Joey: Well, I’ll tell you, um, you know, I think at a certain point you decide that we, we do podcasts, we do YouTube videos, we do social media stuff, which by the way, uh, I’m terrible at that stuff, but we decide there are people that create or like they take in content in different modes and we don’t have a written, a really strong written mode that people can kind of consume what we’re, what we’re about. So we, why not write a book? And so you got two rednecks in Alabama and you say, neither of us are really strong writers. Let’s hire a company that actually will help us do that and we’ll just be interviewed by them and they’ll ghostwrite it and we’ll just make sure that it all works out. That works great until the company that you that you hired to ghostwrite it goes bankrupt. I do not recommend that I would just prefer not to hire a company that goes bankrupt in the middle of your project. Um, cause it just, it causes delays as you can imagine. Um, and the other part of it is you always have to, whether someone’s writing it for you or not, you always have to set aside time to read what’s been written.

And if it’s always the last thing on your list of to do’s, it just gets pushed and pushed and pushed and pushed. And just saying that these are the real life challenges of writing a book. Um, but I’m grateful that it’s there because now it, like I said, it gives people, if you want to, you want to take seven years of a podcast, our journey and looking in the rear view mirror and saying, how did we get to over $50,000 a month in passive income?

How did we get to this point of financial freedom? Well, there’s a lot of things that we could summarize instead of you going and listen to all seven years of our podcast and put it in a book and say, this is the path. The three main steps that it takes to become financially free. We’re going to give you those in a written linear kind of fashion and provide resources to help you along the way that if I could sum up the book is exactly what it is.

It’s your kind of roadmap. To cut through some of the, you know, all the many years of doing this and just say, I can read it in, you know, two days.

Tim: That, that’s an awesome tool to have. Uh, you know, certainly having that roadmap could cut out a lot of heartache, a lot of, uh, distress.

Olivia: Add some years back to your life, for sure.

Joey: Absolutely. And I, and I’ll tell you, we, it wasn’t really clear to us until we started writing the book. It helped us to organize our own thoughts, which I think was super helpful. But you know, we started with the idea that you’re on a destination to get to financial freedom, right? If you, if you pull up your phone right now and you have your GPS, I don’t know about you, but you know, I came up in the, the years with MapQuest, you know, the written document that tells you where to turn and all this stuff.

And if you were trying to print it out, it never printed your, your ink would run out and you’re like, oh man, I don’t know where to go. This last page is not printed. Well, now you guys have it so much better. You just pull up your phone and it tells you the fastest way to get from where you’re at to where you want to go.

And, and that’s your GPS. That’s your, and so that’s what we base this whole book on is what is your GPS to get to financial freedom? And it’s your goal, your plan, and your support with those three components, you can get there and we break down each one of them to help you understand. First of all, where are you at right now?

Because if you don’t know where you’re at right now, it doesn’t really matter where you’re headed. You, you don’t know where the next, the next step, and we call it the right next thing to help you get to that end destination. So, um, I’m happy to break down each one of those goal plan supports, but I just want to let you know that that’s kind of the, the backbone of the book that helps give you, um, you know, each step along the way.

Tim: Well, that’s tremendous. Let’s, let’s, let’s go in. Let’s dive into that, Joey. So let’s, let’s break down the, the, the goal, the plan, the support.

Joey: Great. Well, I think with any goal, the picture is again, it’s, it’s knowing where you’re at today and then where you’re headed. And so we, we use a tool called the financial passport. It’s a course that we built over a couple of years that helps you to dream. And I don’t know about you, but as adults, as kids, we could dream all day, right?

We could tell you like my, you know, my five year old wants to be a ballerina. My nine year old, I’m not certain at one point she said she wanted to be a comedian, which she actually called chameleon, but she meant comedian, but that was really cute to hear. But you know, we all have dreams when we’re little, we get older and I feel like we kind of shut that part of our brain off because we just get into the, like the throes of what I have to do.

I have all this responsibility now. I have to do this. I have to do that. It’s not, I wish I were doing this or I could do that. And so, we find that it’s super important to use this passport challenge to help people figure out, man, when I’m financially free, I want to be this person. Like, who do I want to be?

What do I want to do? And what will I have? So be, do, have is in that passport challenge. And it’s amazing if people will actually take us up on this and walk through this, they can start to get really clear financial freedom. What does it look like for them? And then only then if they map that out, they can even put pictures to it.

It’s almost like a vision board that we walk people through. Then they know how to then take their finances and start to organize them. That’s where the plan comes in, right? If you under the plan, everything looks like a good idea until you have a goal. Right? So I’ll tell you one of the funny things that we point out, and we’ve already kind of talked about it today on the show, is how 401ks qualified plans are the worst vehicles to get to financial freedom.

Now, I’m not saying that they’re the worst vehicles to invest or to accumulate or whatever, but to get to financial freedom, if that’s your destination, 401ks are the worst. Because why? Because they require you to put money in and not touch them until you’re in your 60s. Well, if you’re 25, you’re 35, you’re 45 even, and you say, I want to be financially free in the next five years, it doesn’t matter how much money you have in that 401k, that money is not getting you closer to that goal.

In fact, it’s keeping you further from it. And it’s actually putting you at a disadvantage, even though you’re saying, I’m, but I get a, I get a free match, Joey. That’s like a, that’s free money. Well, it’s free money for when, for when you’re in your sixties, well, that’s not going to help you get there today.

So we’re not talking about rate of return. We’re not talking about. The money that gets put in there or the tax, you know, I don’t have to pay tax on it today. They’re the worst for creating cashflow today. And so anyways, there’s a lot more points under the plan that we talk about your budget. We talk about debt freedom, not being financial freedom.

There’s all sorts of things. But as you get that goal, you start to put your, your money to supporting that goal into the plan. And then the, and that’s where we talk about infinite banking. Obviously we’re talking about controlling the cash that’s under the plan step. And then the support is that last step.

And there’s a few pieces under support, knowing what sort of investor you are. We’ve, we designed an investor DNA profile. That tells you, Hey, if you’re on the DISC personality profile, if you’re a D I S or C, what sort of investments would align with you as a, as a personality and which ones you should focus on, which ones you shouldn’t focus on because they’re going to help you get to financial freedom as fast as possible if you’re aligned with them.

We talk about what sort of, um, hands on options for passive income, hands off options. And then finally, what sort of support system do you need to get to your goal? And it could be coaches, mentors, community. It could be actually meeting with somebody that is helping you along the way one on one. Or in a group or mastermind setting, all those things are important because I can tell you, as we’ve been talking today, you go sit around your water cooler and you start talking about how bad 401ks are, you’re not going to get met with a whole lot of support. In fact, they’re going to say, Tim, you’re crazy. Uh, you’d be dumb to stop putting money in a 401k because you’re getting this free match and this and that and the other thing. And you’re going to get met with a lot of like, this is, this is a bad idea Tim, where are you getting this bad advice? And they will take you off course because they’re not thinking the way you’re thinking.

They’re thinking retirement accumulation. They’re not talking about financial freedom today.

Tim: And you know, Joey, so many good points there that I want to sort of unpack. Number one, understanding what your goals and objectives are first. And if your goal and goals and objectives are to be financially free today, we’re not saying, or you’re not saying that 401ks are bad. They’re just not in alignment with your goals and objectives. And I want to share a story. Uh, I’ve, I’ve worked in the recent past with a business owner and she had purchased rental real estate through her 401k and all of the tax benefits are tied up in the 401k, all of the cashflow, the passive income flows back into the 401k. So she’s literally managing this taking time out of her day per month to manage this property and receives exactly zero benefits. No tax, no, no current tax benefits, no pass through or passive income, none of that. And all it is is a headache for her. And then because of the restrictions on that account. She can’t refinance. She can’t sell it to a relative. So, the only way out is to sell the property, which she doesn’t want to do. And the point is, this, that whole concept is not taking her closer to where, you know, what her goals and objectives are, which is financial freedom today. And so I love the way you set that up and explain that because you really have to align your goals and objectives with the strategies you’re using to get there. And that is, that is something that I find that is the antithesis of the Wall Street model. You know, their, their solution to everything is more stocks, bonds, and money markets or mutual funds. And that’s not necessarily bad, but what are you trying to accomplish? That’s where it could be bad.

Joey: And to your point earlier, they will take you off course by focusing on the things that are not getting you closer to your goals. Well, oh, well, you know, Tim, you don’t want to, you don’t want to get rid of this, um, account. I mean, do you, did you not see what we made in that account last quarter, the rate of return, right?

Or, or the tax benefit or whatever the case is. Those things are good things. They’re not the ultimate thing that is. So you go in there ready to pull the plug on something and say, this is not fitting my, my goal to get to financial freedom and they get you focused on this over here And take your eye off of this is what I’m actually trying to accomplish.

Right? So it’s, uh, yeah, you gotta control your cash, you gotta you gotta align things to get you, uh on the right path and man stay the course.

Olivia: Absolutely. And I feel like there was a trend there of alignment all through all through what you were saying, Joey, you know, from the alignment with your goals all the way through the alignment with the support and community that you surround yourself with. And I think that’s so important to surround yourself with people who you want to be like, right?

So do you want to be like the people around the water cooler or do you want to be? Like the people who are actually experiencing financial freedom, who could lift you up, support you, and who you could learn from, right? So you don’t have to make the same mistakes that they made, and they don’t have to make the same mistakes that you made, right?

So, building that community that everyone could benefit from is really important.

Joey: Totally. Yeah, I, I don’t think that you can underestimate the value of community. Um, I, I’ll just give you this really quick story. There’s two people in my life that I love dearly, great friends of mine, and we’ve known each other. I would say both of them I’ve known for probably 10 plus years, 10, 12 years, let’s say.

And throughout that time, I have dramatically changed after implementing the things that we’re talking about, shifting the way I think, getting in rooms with people that are way far ahead of me in terms of the way they think and masterminds and other things. And recently I was talking to them and it was like they were still at the same spot that when we met, mentally, professionally, whatever.

And in both cases, I don’t, I didn’t want to, I don’t want to sound braggadocious in any way, shape or form. I literally went to them. I said, man, I think you’re thinking too small. They were telling me what they’re up to and all this stuff. And I was like, I don’t want you to take this wrong but you have way more potential than what you think you have.

And the only reason I know that is because I used to think the same way, but being in the right rooms around the right people has drastically lifted my lid and you need your lid lifted. And they’re like, wow, thank you. You know, you’re right. But I’m just telling you tangibly, I’ve seen it in the lives of some of the people that I love the most and there is no going back once that lid is lifted, there is no going backwards. So anyway, just just something that happened recently I thought I’d share.

Tim: No, that’s, that’s interesting. And, you know, it’s funny how oftentimes we, you know, we speak with people and they said, you know, let’s say they’re ready to, to implement the infinite banking concept today. And they say, hey, you know, uh, somebody showed me this eight years ago or ten years ago and I just wasn’t ready or I didn’t understand it or I didn’t think it could work or whatever.

And you, you look at, you know, like Nelson used to say, the longer you wait, the longer you punish yourself. And it’s so true because it’s a different life. It’s a better life. And people just don’t, they don’t. They don’t see that. They don’t see it because they can’t see it looking through the lens they’re looking at things or the perspective which they’re viewing things.

But when you change their perspective, you know, all of a sudden, the world of possibilities has opened up for them.

Joey: A hundred percent.

Tim: So Joey, let’s talk about how, uh, our audience or, uh, our listeners can get in touch with you.

Joey: Well, I’ll tell you one of the things that we typically do is, um, we’ll just set up a page for people to access any of the things we talked about today. You can get a copy of the book. You can actually take that investor DNA profile assessment. If you don’t know what sort of investor you are. Um, and I think our contact information’s on there, email and so on.

But if you go to wealthwithoutwallstreet.com/control your cash, uh, wealthwithoutwallstreet.com/control your cash. All of that information is on there and just keep it simple so you can access any of the things we talked about.

Olivia: Well, thank you so much for joining us today. Um, for anyone out there who wants to get a copy of Joey’s book, be sure to visit that web page and, uh, thank you so much. It’s been great chatting with you today.

Joey: Always a pleasure to be in the room with like-minded people. So thank you guys.

Olivia: Awesome, thank you.

Tim: Joey, it’s been our pleasure to have you. And, uh, we’re looking forward to meeting up with you and Russ at some point in the future.

Joey: Likewise. 

Making Your Money Work Harder: A Solution to Inflation and Economic Challenges

In today’s economic climate, many are grappling with the impacts of rising inflation, decreasing savings rates, and the overall erosion of money’s value. The question on everyone’s mind seems to be: “How can I counteract these economic trends and make my money work more efficiently?”

The answer lies in optimizing the efficiency of your money. Let’s delve into why this approach is critical and how you can start making your money work harder for you.

Understanding the Impact of Inflation

Inflation has become a pressing concern for many households. You might not need to be reminded that grocery bills are climbing, credit card debt is surging, and savings accounts are yielding diminishing returns. Just a year ago, savings rates were around 6.2%, but they’ve now dropped to approximately 3.7%. This decrease reflects a broader economic challenge where everyday expenses are rising faster than the value of money saved.

Moreover, essential expenses such as homeowners insurance, car purchases, and utility bills are also contributing to financial strain. It’s evident that saving money has become increasingly difficult, and it requires a concerted effort to set aside funds amidst these growing costs.

The Risks of Traditional Financial Strategies

Many people resort to conventional financial strategies like paying off their mortgage early, keeping all savings in retirement accounts, and paying off credit card balances monthly. While these actions seem prudent, they have a common downside: they place your money out of your control.

  1. Paying Off the Mortgage Early: Accelerating mortgage payments ties up your funds in property rather than keeping them liquid for other needs or opportunities.
  2. Keeping Savings in Retirement Accounts: Retirement accounts are valuable but often restrict access to your money. These restrictions mean you can’t utilize these funds in emergencies or investment opportunities.
  3. Paying Off Credit Card Balances: Paying off credit cards monthly is wise, but it also diverts money that could otherwise be used for investments or to build emergency savings.

These strategies, while seemingly sound, may leave you feeling financially trapped if unexpected expenses arise or opportunities present themselves.

A More Effective Approach

So, how can you navigate these financial challenges? The key is to make each dollar work harder by using it for multiple purposes. Instead of simply saving or investing in traditional ways, focus on making your money more efficient. This approach involves:

  1. Optimizing Your Financial Strategy: Assess how you’re currently using your money and identify areas of inefficiency. A minor tweak here or there can lead to significantly better financial outcomes.
  2. Addressing Financial Leaks: We examine five critical areas where inefficiencies often occur: taxes, retirement planning, funding for college education, mortgages, and major capital purchases. By plugging these leaks, you can enhance your overall financial health.
  3. Building a Solid Foundation: Before taking on riskier investments, ensure you have a robust financial base. This strategy allows you to invest in volatile assets with a safety net in place.

The Financial Golf Swing

Think of improving your financial strategy like perfecting a golf swing. Just as a refined golf swing yields better results, optimizing how you handle your money can lead to more favorable financial outcomes. Over our 30+ years of experience, we’ve developed strategies to identify inefficiencies and opportunities, helping clients achieve their financial goals.

Ready to Enhance Your Financial Efficiency?

If you’re interested in learning how to make your money work more effectively for you, we’re here to help. Schedule your free strategy session today and discover how you can improve your financial efficiency.

Remember, it’s not just about how much money you make; it’s about how much money you keep that really matters.