how to make money in 2022

How Business Owners Can Increase Cash Flow

 

When you first start your business, it’s very important, actually, it’s vital that you reinvest the profits into the business to help the business grow. However, as your business continues to grow more and more, your net worth becomes enmeshed in the business. Consequently, your net worth becomes illiquid and inaccessible. And that has a direct impact on your cash flow.

As business owners, we face many challenges at various times throughout the year: how to increase revenue or increase sales, how to decrease expenses or overhead hiring people. Currently, it’s very difficult to hire people, and more importantly, it’s difficult to get the right people for the right position.  One common thread challenge that all business owners face either consistently or at various times throughout the year is how to increase cash flow.

Today, we’re going to talk about how to increase your cash flow as a business owner and we’re also going to show you how to do it without increasing your sales and without reducing your overhead expenses.

When you first start your business, it’s very important, actually, it’s vital that you reinvest the profits into the business to help the business grow. However, as your business continues to grow more and more, all your net worth becomes enmeshed in the business.

Consequently, your net worth becomes illiquid and inaccessible. And that has a direct impact on your cash flow, which has a direct impact on your ability to continue to grow your business on your ability to take care of your personal obligations, as well as your ability to procure financing, to grow your business, or even just to operate it.

In every business, there are seasons of good cashflow and bad cash flow and for the business owner, the typical diagnosis is something like this: “If only I could make some more sales, if only I could earn some more revenue, then I could finally feel the cashflow relief that I’m looking for.”

You see, typically business owners usually correlate lack of cash flow to one of two things, either too little sales or too much overhead. What we found that the real culprit is how they are using their money. How they use their money is really going to have a huge impact on a consistent basis on their cash flow.

About all the competition we have for our business checkbook. We have vendors, we have consultants, we have taxes. We have insurance. Everyone is trying to get into our checkbook and they’re trying to get in there on a consistent basis. So it’s really important that we make our cash flow as efficient as possible so that we as business owners don’t feel pinched when we need more money.

Exactly. And understand that all of those competing industries or those competing vendors are very good at what they do. And because of that, we’re giving up control of our money unknowingly and unnecessarily. But the good news is that’s where the opportunity exists for you to really increase your cash flow.

Because once we bring the awareness that knowingness, that you’re doing things in a less efficient way, we’ll be able to bring that awareness and make the changes necessary to give you the relief you’re looking for. Here’s a perfect example. A few years ago, a business came to us for some consultation on some business succession planning. Basically they had some partners that were looking to retire and they didn’t have the cashflow to buy them.

After a thorough analysis, we determined that the major culprit in pinching their cash flow was that they were in a race to get out of debt.

And what happens when you’re in a race to pay off your debt is all your disposable, monthly income is leaving your control and going into the control of a bank or a finance company.

Now understand the bank loves that because the bank was taking that money and turning it over. And literally by paying off their debt quicker, this business was making the bank’s position better and their position worse.

So what’s the moral of the story. Well, we’ve said it once and we’ll say it again. It’s not what you buy. It’s how you pay for it. That really matters.

And to underscore that point, let me share with you an analogy that we share with our clients. Let’s say that you want a special drawing to appear in the masters golf tournament in the spring of 2022. And you came to us to improve your chances of winning. Well, we point out to you that there’s really only two approaches. Number one, you can purchase the clubs of anybody who’s ever played on the tour or approach number two would be to have the swing of anybody who’s ever played on the tour. Which strategy do you think would improve your chances of winning?

Well, the obvious answer is to focus on the golf swing, how you’re using your money in our example is so much more important. And whoever has the control of your money controls your life. Sometimes we get hung up on things like loan terms and interest rates, and we take our eye off of what’s really important controlling our cash flow

When you control your cash flow, and that becomes your major focus, all of your decisions become much clearer.

Secrets of a Wealth Creator: How to Buy, Borrow, and Pay Smarter

Let’s face it, we all buy things and we will need to buy things our entire life. It’s not necessarily what we buy, but rather the way we choose to pay for them that can have a lasting impact on our financial well being. Especially those things we call Major Capital Purchases. These are things that cannot be paid for in full with our regular monthly cash flow. Certainly things like cars, vacations, weddings are major but a new set of tires for many Americans could be a major capital purchase as well. If you can’t pay for it in full you are going to have to finance it.

Let’s take a closer look at this with the graph below:

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The first thing I want you to notice is the black line in the center. This is the Zero Line, and represents the point at which a person has nothing or owes nothing. When you owe more than you have accumulated you are below the zero line. Unfortunately living above the zero line takes more than a good job.

Let’s begin talking about The Debtor (shown in Red)

The Debtor doesn’t have any savings or resources and is forced into borrowing. They borrow the money against their future earnings, and work toward paying it off and getting back to zero. They hope to have finished paying back what they owe before another need arises. They spend their lives working to pay for what they have already spent plus interest. The only way they can support their lifestyle depends on money they have yet to earn. This obligation on future earnings is one of the biggest problems with debt. It can be very depressing when you can’t see the way to even get back to zero. Another difficulty is that when you become a debtor to a creditor, you lose control. The creditor is then in control of your resources, not you.

The Saver (shown in blue)

The Saver, being well aware of the wealth transfers inherent in borrowing at interest, will postpone a purchase until they have saved enough to pay cash in full, up front. However, at the same time they make a purchase they also consume their savings and move back toward that zero line. A very precarious position indeed. A single unforeseen circumstance could lead to depleting their savings bringing them closer to the zero line. The saver constantly moves from having access to money and needing to save to get back to where they were before they had to spend their savings. They do not like to pay interest so the drain their accounts and kill compounding each time they do.

Paying cash seems to be the best way to pay for things because it avoids the necessity to pay interest but to pay cash you must also give up the ability to earn interest on those same dollars.

Another problem with paying cash is that first, you must save it which is not necessarily an easy thing to do. Depending on where you are saving those dollars, the government may also require that you pay taxes on the growth of that money. And when you do make a purchase not only do you consume those savings, but you also negate the ability of those dollars to earn interest because they have been spent. Many people choose to pay cash in order to avoid paying interest to a lender, which seems smart. However, the part that is often missed is that they are also losing interest they could have earned had they not had to pull dollars out of the account to make a purchase in the first place. But it’s not possible to keep the dollars in the account earning interest and still make the purchase, is it?

The Wealth Creator (shown in green)

The Wealth Creator utilizes a unique approach. They also save, but when it is time to make a purchase they use their savings as collateral to secure a loan, preferably at a lower interest rate than they are earning on their money.. Now, there are a couple of key benefits here. The first is that this strategy keeps you from having to deplete your savings to make a purchase. At the same time, it allows those savings to continue to compound interest without interruption. Secondly, while the Wealth Creator does pay interest on the loan, they can often do so at negotiated rates. As the loan is repaid, the amount of savings available to be collateralized increases proportionately until the loan obligation is met. Compound interest works best over time uninterrupted. Resetting compounding on dollars we remove from accounts that are earning interest is not an efficient purchasing strategy.

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We all want to make the most of the resources available to us; to be as efficient as we can be while also avoiding wealth transfers. Once a decision has been made to part with our dollars, it is permanent. Since we can never have those dollars back again, it makes sense to spend them wisely. To spend them in a way that fosters the creation of wealth, not the relinquishing of it. Let’s spend some time together to discuss how we might improve your purchasing efficiency.

 

 

How GameStop changed the way we think about the stock market.

 

 

“What if you could develop a strategy that would prevent you from ever losing money ever again, and because your money was safe, you were in a position to take advantage of any manipulations or volatility in the market.”

 

Have you ever felt that the market is being manipulated by wall street, the government and banks? Do you think it’s being manipulated for our benefit or for their benefits? Did you ever give thought to the fact that not one American CEO or senior executive did any jail time for the 2007, 2008 financial crisis that almost took down the entire financial system? That’s when they went begging to their buddies in Washington to get a bailout and you and I ended up paying for the bailout. How about this? We can’t benefit from insider trading, but they can. Congress set themselves up where they’re completely exempt from insider trading, but yet Martha Stewart went to jail for insider trading. 

We have to stop playing the game by their rules because the system is rigged against us. We need to play by a different set of rules to set ourselves up for financial success. We have the opportunity to take advantage of the markets rather than being a victim to the markets. Here’s another example of how the game is rigged against us. For years and years, hedge fund managers were able to short stocks and take advantage of the market. However, in the early months of 2021, when the general public began to manipulate the stock for Game Stop, the popular trading app Robinhood, took the stock off their platform so that no one else could take advantage. No one else could benefit from the market manipulation. 

Again, it’s another example of “we could manipulate the market”, meaning the insiders, but once the public gets a hold of it, “Oh no. Now what’s wrong.” Now the regulators are talking about stepping in to make sure that this could never happen again. Do you think the regulation is going to be for our benefit or for their benefit? 

Why play a game that’s set up for them to benefit and for you to lose? What if you could develop a strategy that would prevent you from ever losing money ever again, and because your money was safe, you were in a position to take advantage of any manipulations or volatility in the market. Furthermore, even better than that, what if you can do so with total elimination or reduced taxation on your money! Wouldn’t that be vital information to have? If that type of planning was available, when would you want to get started? 

 

How to shift your money to become financially free!

 

“That’s exactly why our process aims to put you back in control of your cashflow, so that you can build a pool of cash that you have access to when you need it with no questions asked.”

 

 

When people come to meet with us, they have the mistaken belief that the reason they’re stuck financially is because they don’t earn enough income. Well, we have a secret. We have clients who make $50,000 per year, and they’re stuck financially. We have clients who make over $800,000 per year and they’re stuck financially. Now, if you’re making $800,000 per year, it’s not your income that’s holding you back. 

We’ve cracked the code. What we found is, it’s not your income that’s holding you back, it’s how you’re using your money. By making your cashflow more efficient, plugging the holes in your leaky bucket, you’ll be able to experience true financial freedom. Let’s face it. Most financial frustrations arise from the fact that we don’t have access to money. Whether it’s to expand our business, educate our children, or take our family on a vacation. We’re forced to turn to banks and credit companies to get access to their money. In the process, we’re literally obligating our future cashflow to them. We found that whoever controls your cashflow, controls your life. 

That’s exactly why our process aims to put you back in control of your cashflow, so that you can build a pool of cash that you have access to when you need it with no questions asked. Here’s an example of how our process helped transform a cashflow problem to true financial freedom. We met with a client about three years ago, he was an accomplished business owner earning over $400,000 a year, but he was still struggling to pay for things like private school, expanding his business, providing for his family and not to mention every quarter when taxes were due, he was drawing on a credit line to fund those taxes. 

Now, as an entrepreneur, his natural inclination was to earn his way out of this problem. But after meeting with us, we identified the leaky holes in his bucket, which were primarily the fact that he was paying down his debt too quickly. He was literally taking profits from his business and transferring those profits to the bank to pay down his debt. The bank now controlled that money, those profits in his eyes, he was building equity, but he didn’t control that equity. Consequently, when it came time to pay his quarterly taxes, he didn’t have any access to money cause he gave it all to the bank. So what did he have to do? He had to draw on his credit line. When we asked him to sort of take a step back and look at what was happening, he was paying down this debt, but he was increasing this debt. Our question to him was, are you making any progress? 

So let’s take a look to see how our process transformed his situation. Step one was to slow down the rate at which he was paying down his debt immediately, that increased his cashflow by over 40% per month. Now we didn’t change his revenue at all. The amount of money going into his pocket every month was exactly the same. What changed was the amount of money he was keeping. Step two was to redirect some of that money to build a pool of cash that he owned and controlled so that he would have access to it when he needed it in the future, to reach his financial goals. 

Three years later, we’re proud to announce that he’s sitting on over $850,000 worth of cash. Imagine how that would feel. If three years ago you were struggling to pay your quarterly taxes and now today you’re sitting on $850,000 worth of cash. Now understand the power of this process. He’s not working any harder. His cashflow hasn’t changed. The only thing that changed is how he was using his money and because he regained control of his cashflow, he’s now regained control of his life. 

 

 

 

 

 

 

How to save money without reducing your lifestyle!

 

 

 

Want to know how to save money without reducing your lifestyle? In today’s video, we offer tips on how you can tell if you’ve lost control over your money. An example is, needing permission or approval in order to access your money. How you use your money is more important than were your money resides. Watch the full video for 5 areas on where you should check to see if your money is leaving your control.

Our process shows them how to start saving now and pay off their debt in an efficient manner. “

 

You want to save more money but can’t afford to reduce your current lifestyle? Before we get started, let’s identify how you’ll know you’re not in control of your money. A lot of people have money on paper, but when it comes to accessing their cash, they have no liquidity use or control of that money. Here’s some examples. You’ll know you’re not in control of your money when you have to get permission or approval in order to access your money. For things like home equity, you’ll know you’re not in control of your money when you have to pay a penalty in order to access your money.

For accessing your retirement plans before age 59 and a half, you’ll know you’re not in control of your money when you have to pay a tax on the annual growth or gains of your savings or investments. For things like stocks and mutual funds, I think of capital gains and 1099 is a carrying charge for the privilege of owning those investments. Finally, you’ll know you’re not in control of your money when you move money from one account to the other and it doesn’t increase your net worth.

This occurs when you pay extra on debts for cars, installment loans, or credit cards. When searching for money that’s leaving your control, you should look at five areas. If you optimize these five areas, you’ll increase your access to cash, reduce your debt, and increase your net worth all without having to reduce your current lifestyle.

There are only three places where you can put your money.  Number one is tax deferred, but when you take the money out, it’s taxable in the future. Number two is currently taxable where you get a 1099 or a capital gains tax at the end of the year, and number three is tax-free, where you never pay tax on your money. Because you have a choice as to where you save your money. Paying taxes on your savings and investments is optional. Most Americans are saving any of their tax deferred or currently taxable accounts.

Let’s face it, the safest and sure way to maximize the efficiency of your money is to eliminate taxes. It’s not how much money you make, it’s how much money you keep that really matters. We’re trained by wall street to focus on rate of return instead of control and efficiency. The problem with the wall street model is that it leaves your money at risk to market volatility and ever-changing tax rates and laws.

The second area we look at is how you choose to fund your retirement plan. Conventional wisdom tells us that from the day we start working until the day we retire, we should maximize contributions to our qualified retirement plans. The problem with this is it leaves our money inaccessible and in order to access it, we need to pay taxes, penalties, and sometimes fees. Also, we don’t know what the final cost is going to be to get our money in retirement so we don’t have access to our money now and we don’t know what it’s going to cost to get our money in the future.

The third area is mortgages. When buying a house, it may seem appealing to get a 15 year mortgage because the interest rates are lower, but by doing so, you’re giving up control of more of your monthly income to the bank and true, you’re building more home equity, but remember, you need to qualify in order to access that equity. By extending the term of your mortgage, you’re giving up less control to the bank, less control of your monthly income and less control of your net worth. We suggest you save in a place that you own and control, such as a specially designed whole life insurance policy built for cash accumulation rather than death benefit. For more information on how to choose the best mortgage for you, check out our video in the description box below.

The fourth area is paying for college funding. Tuition could cost more than a house, in some cases. It’s important to build a plan that not only pays for your children’s college, but keeps you on track for your retirement lifestyle. Nobody should have to choose between paying for their children’s college and funding their own retirement.

The fifth and final area where you give up control of your cash flow is how you choose to fund major capital purchases. A major capital purchase is anything you can’t fund using monthly cash flow. Things like cars, vacation or even a home. We finance everything we buy. By that I mean we either pay interest to a bank for the privilege of using their money or we pay cash and give up interest on our own money so we either pay up or give up. We teach our clients how to use whole life insurance to continually earn interest even after they make major capital purchases.

By using the policy loan provision, our clients are able to access their money, no questions asked in order to make the major capital purchase. By doing it this way, their money enjoys the benefits of uninterrupted compounding. Many people come to us and ask, should I pay off my debt before I start saving? Our process shows them how to start saving now and pay off their debt in an efficient manner.

By looking at the five areas, we’re able to help our clients find money within their current cashflow to begin saving now without having to reduce their current lifestyle. In order to do so, how you use your money is more important than where your money resides. Think of it in terms of golf. Where your money resides is the equivalent of the golf club. How you use your money is the equivalent of the golf swing. If you wanted to improve in golf, doesn’t it make sense to focus on the golf swing rather than the golf club? Regaining control of the money you’re losing to these five areas will leave you in a safer financial position where you’ll have more control, more access to capital, and less dependence on banks.