AI is that new shiny object you can’t afford to ignore because it’s coming, and you’ve got to find a way to wrap your head around how to use it. As a business owner or professional, there are only so many things that actually need to happen to move the needle in your business. The more you try to utilize AI in every aspect of your business, the more you realize that not all innovations are needle movers. Focus on what’s going to make a real difference in your business—attract, convert, and retain customers—then automate and innovate where it truly counts.
